16: DIGITAL DESIGN (OOH digital installations)
IMARS CINEMA - Tencent
Tencent youth science festival
|Title of Entry:||IMARS CINEMA|
|Product/Service:||Tencent youth science festival|
|Creative Agency:||Tencent (in house cerative)|
|Chief Creative Officer:||Akae wang|
|Account Manager:||Justin Lu|
|Date of Release:||2019-10-27|
|Digital Producer:||Joan wang, Ahjan huang|
|Notes:||Together with “Science” Magazine, Tencent has released a series of popular science video that tells the story of great scientific innovation to encourage interactive learning through campus cinema. In order to cover remote regions in China where facility is not available, Tencent has traveled to the rural Northwestern part of China along with the “Science Caravan” and visited one school every week to play the video in our IMARS Cinema when the sun sets on 7PM. Through this outdoor immersive experience, we encourage the students to explore, ask questions and space, and find out the answers on Tencent’s popular science platform.
By 2020, the “Science Caravan” will cover all 32 provinces in China, providing this unique experience for 16 million youth.
|Designer:||Scott Xie, Mogo Wu, Zhenghan Cai|
|UX Designer:||Ivy huang|
|Art Director:||Ivy Huang|
|Copywriter:||Akae wang, Zita zhou|