16: DIGITAL DESIGN (OOH digital installations)

IMARS CINEMA - Tencent youth science festival - Tencent JPG
IMARS CINEMA - Tencent youth science festival - Tencent JPG
IMARS CINEMA - Tencent youth science festival - Tencent JPG
IMARS CINEMA - Tencent youth science festival - Tencent JPG
IMARS CINEMA - Tencent youth science festival - Tencent MOV 2m:12s

IMARS CINEMA - Tencent
Tencent youth science festival

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IMARS CINEMA - Tencent - Tencent youth science festival

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Title of Entry: IMARS CINEMA
Brand: Tencent
Product/Service: Tencent youth science festival
Client: Tencent
Entrant Company: Tencent
Creative Agency: Tencent (in house cerative)
Judging URL: http://vmore.cn/mprworks/cinema/
Sector: 45054
Chief Creative Officer: Akae wang
Account Manager: Justin Lu
Date of Release: 2019-10-27
Digital Producer: Joan wang, Ahjan huang
Notes: Together with “Science” Magazine, Tencent has released a series of popular science video that tells the story of great scientific innovation to encourage interactive learning through campus cinema. In order to cover remote regions in China where facility is not available, Tencent has traveled to the rural Northwestern part of China along with the “Science Caravan” and visited one school every week to play the video in our IMARS Cinema when the sun sets on 7PM. Through this outdoor immersive experience, we encourage the students to explore, ask questions and space, and find out the answers on Tencent’s popular science platform. By 2020, the “Science Caravan” will cover all 32 provinces in China, providing this unique experience for 16 million youth.
Developer: Scott,Xie
Designer: Scott Xie, Mogo Wu, Zhenghan Cai
UX Designer: Ivy huang
Art Director: Ivy Huang
Copywriter: Akae wang, Zita zhou