12: HEALTHCARE (Public Awareness)

Second Chances - Organ Donation - Donate Life California JPEG
Second Chances - Organ Donation - Donate Life California MP4 2m:08s

Second Chances - Donate Life California
Organ Donation

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Second Chances - Donate Life California - Organ Donation
Title of Entry: Second Chances
Brand: Donate Life California
Product/Service: Organ Donation
Client: Donate Life California
Entrant Company: Casanova McCann
Creative Agency: Casanova McCann, McCann NY, McCann Canada
Chief Creative Officer: Eric Silver / Elias Weinstock
Creative Director: Fernando Poblete
Art Director: Roman Gonzales
Copywriter: Christian Mondragon - Kristen Scharf
Account Executive: Anthony Chavez
Sector: 38275
Date of Release: 2019-04-01
Notes: Organ donation is the ultimate gift a human can give, but only half of Americans register to become a donor despite 95% believing in its importance. To counter this, Second Chances was created to reward an organ donor’s generosity.
Other Credits: President & CEO - Casanova McCann : Ingrid Otero-Smart
Other Credits: Executive Creative Directors: Nir Refuah / Josh Stein / Marco Muñoz
Other Credits: PR Executives: Jeremy Miller / Rahel Rasu
Other Credits: Associate Creative Director: Francisco Rojas
Other Credits: Executive Agency Producers: Dave Herman / Jaqueline bellmore
Other Credits: Head of Production: Nathy Aviram
Other Credits: Digital Operations Director: Jonathan Lackey, Eric Wang
Other Credits: Director of Broadcast Production: Humberto Rodriguez
Other Credits: Producer: Flor Castañeda, Caitlyn Thompson, Ann Davis, Danielle Kehoe