NAKAGIN CAPSULE BUSINESS CARD - Nakagin Capsule Tower Preservation and Restoration Project
Nakagin Capsule Tower Preservation and Restoration Project

Shortlist

Title of Entry:	NAKAGIN CAPSULE BUSINESS CARD
Brand:	Nakagin Capsule Tower Preservation and Restoration Project
Product/Service:	Nakagin Capsule Tower Preservation and Restoration Project
Client:	Nakagin Capsule Tower Preservation and Restoration Project
Entrant Company:	DENTSU INC.
Creative Agency:	DENTSU INC.
Creative Director:	Naoki Tanaka
Art Director:	Yusuke Koyanagi , Takahiro Ohnishi
Designer:	Takahiro Ohnishi
Copywriter:	Risako Kawashima
Sector:	PUBLIC & SOCIAL
Illustrator:	Takahiro Ohnishi
Date of Release:	2018-09-13
Photographer:	Keita Hayashi
Notes:	Nakagin Capsule Tower, a true representative of the architectural movement known as “metabolism,”* boasts the unique capability of adding capsules (rooms) at any time. Short-listed as a World Heritage site by ICOMOS and DOCOMOMO, this iconic structure now risks demolition by the landowner. As part of the Nakagin preservation movement, we converted business cards into a thought-provoking communication tool enabling firsthand experience of the unique identity of this “metabolism structure.” Depicting a different lifestyle in each capsule window, we expressed the spirit of Nakagin Capsule Tower born from the lives of its residents.Rearranging the cards as capsule apartments promotes understanding of this treasured edifice and encourages others to join in its preservation. *The “metabolism,”was a post-war Japanese architectural movement that fused ideas about architectural megastructures with those of organic biological growth. Just as old cells are replaced with new cells, it was envisaged that the old and out-of-function units would be replaced with new units in order to respond to the growth and change of society.
Other Credits:	Creative Technologist : Shintaro Murakami
Other Credits:	Print Producer : Shunichi Yamashita