Title of Entry:
|
12 to the fifth power cake book |
Brand:
|
LUMINE |
Product/Service:
|
LUMINE |
Client:
|
LUMINE |
Entrant Company:
|
Dentsu Inc. |
Creative Agency:
|
Dentsu Inc. |
Sector: |
45054 |
Account Manager: |
Kensuke Matsumoto |
Creative Director: |
Shunsuke Kaga |
Date of Release: |
2019-12-20 |
Notes: |
This is a menu book having a thickness of 1.9 meters to suggest an organized cake for each one of people born from 1920 to 2020.
LUMINE, a popular fashion shopping center among women with its corporate philosophy: “re-design myself”, developed 248,832 recipes of cakes by using fortune-telling and collect those into a single volume to deliver their message to customers that “positively embraces individuality”.
LUMINE displayed this book in a cake shop they opened temporarily in December 2019 and served a completely new experience to guests to have a cake with positive messages delivered only for each of them. |
Designer: |
Kenta Saito, Sae Unemoto, Minami Yoshimoto, Shohei Nakajima |
Production Company: |
ADBRAIN Inc. / P.I.C.S. Co., Ltd. / BRAVO Inc. / DENTSU TEC INC. |
Art Director: |
Yusuke Koyanagi, Natsuki Tomoda |
Copywriter: |
Kunihiko Mishima, Risako Kawashima |
Other Credits: |
Sweet innovator : Mio Tsuchiya |
Other Credits: |
Fortune Teller : Eve Lourdes Haruka |
Other Credits: |
Cinematographer/Producer/Director/Production manager : TAPPEI, Hironobu Tokai, Takahiko Kajima, Haruka Tanji |
Other Credits: |
Interior designer / Event producer : Ryo Watanabe, Yasuhiro Deguchi, Ryosuke Sato, Hiro Sato, Masakazu Sasaki, |
Other Credits: |
PR : Atsuko Maruyama , Izumi Furukawa |
Other Credits: |
Photo producer / Photo grapher : Kazunori Hoshi, Ryo Funamoto |
Other Credits: |
Graphic design producer : Shohei Nakajima |
Other Credits: |
Visual artist : Miki Kudo, Akio Kawabe, Naoto Yamashita, Yuya Imayuki |
Other Credits: |
Printing director : Shunichi Yamashita, Jinku Uchiyama |
Other Credits: |
Technical Director : Kazuhisa Maegawa |