12 to the fifth power cake book - LUMINE
LUMINE

Finalist

Title of Entry:	12 to the fifth power cake book
Brand:	LUMINE
Product/Service:	LUMINE
Client:	LUMINE
Entrant Company:	Dentsu Inc.
Creative Agency:	Dentsu Inc.
Craft Leader(s):	Mio Tsuchiya, Yusuke Koyanagi, Natsuki Tomoda
Role:	Sweet Innovator, Art director, Art director
Creative Director:	Shunsuke Kaga
Art Director:	Yusuke Koyanagi, Natsuki Tomoda
Designer:	Kenta Saito, Sae Unemoto, Minami Yoshimoto
Copywriter:	Kunihiko Mishima, Risako Kawashima
Sector:	N/A
Account Manager:	Kensuke Matsumoto
Date of Release:	2019-12-20
Photographer:	Ryo Funamoto
Notes:	This is a menu book having a thickness of 1.9 meters to suggest an organized cake for each one of people born from 1920 to 2020. LUMINE, a popular fashion shopping center among women with its corporate philosophy: “re-design myself”, developed 248,832 recipes of cakes by using fortune-telling and collect those into a single volume to deliver their message to customers that “positively embraces individuality”. LUMINE displayed this book in a cake shop they opened temporarily in December 2019 and served a completely new experience to guests to have a cake with positive messages delivered only for each of them.
Other Credits:	Sweet innovator : Mio Tsuchiya
Other Credits:	Cinematographer/Producer/Director/Production manager : TAPPEI, Hironobu Tokai, Takahiko Kajima, Haruka Tanji
Other Credits:	Fortune Teller : Eve Lourdes Haruka
Other Credits:	Graphic design producer : Shohei Nakajima
Other Credits:	Interior designer / Event producer : Ryo Watanabe, Yasuhiro Deguchi, Ryosuke Sato, Hiro Sato, Masakazu Sasaki,
Other Credits:	Photo producer : Kazunori Hoshi
Other Credits:	PR : Atsuko Maruyama , Izumi Furukawa
Other Credits:	Visual artist : Miki Kudo, Akio Kawabe, Naoto Yamashita, Yuya Imayuki
Other Credits:	Printing director : Shunichi Yamashita, Jinku Uchiyama
Other Credits:	Technical Director : Kazuhisa Maegawa