17: PRINT DESIGN (Art Direction (any category))
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12 to the fifth power cake book - LUMINE
LUMINE
Shortlist
Title of Entry: | 12 to the fifth power cake book |
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Brand: | LUMINE |
Product/Service: | LUMINE |
Client: | LUMINE |
Entrant Company: | Dentsu Inc. |
Creative Agency: | Dentsu Inc. |
Craft Leader(s): | Mio Tsuchiya, Yusuke Koyanagi, Natsuki Tomoda |
Role: | Sweet Innovator, Art director, Art director |
Creative Director: | Shunsuke Kaga |
Art Director: | Yusuke Koyanagi, Natsuki Tomoda |
Designer: | Kenta Saito, Sae Unemoto, Minami Yoshimoto |
Copywriter: | Kunihiko Mishima, Risako Kawashima |
Sector: | N/A |
Account Manager: | Kensuke Matsumoto |
Date of Release: | 2019-12-20 |
Photographer: | Ryo Funamoto |
Notes: | This is a menu book having a thickness of 1.9 meters to suggest an organized cake for each one of people born from 1920 to 2020. LUMINE, a popular fashion shopping center among women with its corporate philosophy: “re-design myself”, developed 248,832 recipes of cakes by using fortune-telling and collect those into a single volume to deliver their message to customers that “positively embraces individuality”. LUMINE displayed this book in a cake shop they opened temporarily in December 2019 and served a completely new experience to guests to have a cake with positive messages delivered only for each of them. |
Other Credits: | Sweet innovator : Mio Tsuchiya |
Other Credits: | Cinematographer/Producer/Director/Production manager : TAPPEI, Hironobu Tokai, Takahiko Kajima, Haruka Tanji |
Other Credits: | Fortune Teller : Eve Lourdes Haruka |
Other Credits: | Graphic design producer : Shohei Nakajima |
Other Credits: | Interior designer / Event producer : Ryo Watanabe, Yasuhiro Deguchi, Ryosuke Sato, Hiro Sato, Masakazu Sasaki, |
Other Credits: | Photo producer : Kazunori Hoshi |
Other Credits: | PR : Atsuko Maruyama , Izumi Furukawa |
Other Credits: | Visual artist : Miki Kudo, Akio Kawabe, Naoto Yamashita, Yuya Imayuki |
Other Credits: | Printing director : Shunichi Yamashita, Jinku Uchiyama |
Other Credits: | Technical Director : Kazuhisa Maegawa |