18: CRAFT (Outstanding Scriptwriting (film/video))

HORNBACH JPG
HORNBACH MP4 1m:15s

HORNBACH "Every project brings you closer." - HORNBACH
HORNBACH DIY Store

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HORNBACH

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Title of Entry: HORNBACH "Every project brings you closer."
Brand: HORNBACH
Product/Service: HORNBACH DIY Store
Client: HORNBACH
Entrant Company: HEIMAT, Berlin
Creative Agency: HEIMAT, Berlin
Craft Leader(s): Guido Heffels
Chief Creative Officer: Guido Heffels, Matthias Storath
Creative Director: Felix Pfannmüller, Marlon Fischer
Art Director: Stefan Wittemann
Copywriter: Michael Morgenbesser
Account Executive: Tim Holtkötter, Philippe Brandt
Sector: 38277
Account Manager: Claudia Mauthner
Production Company: Trigger Happy Productions GmbH
Producer: Stephan Vens
Date of Release: 2019-10-02
Director: Pep Bosch
Notes: Our society is more and more concerned about sustainability. How can a DIY store make a difference for a target group that doesn’t want to define itself as a throwaway society? European DIY chain store HORNBACH found the solution in the target group itself. Because real DIYers have an emotional relationship to their tools. An inseparable love – and a sustainable one. HORNBACH created a cinematic ode this love story. In it, a DIYer reminisces about the projects he and his faithful saw have accomplished together. And in the end decides to swear his eternal love to it – by marrying it. Because “Every Project Brings You Closer.”
Editor: Marc Soria de Torre
Sound Studio: LOFT Studios GmbH, Berlin
Music Company: Pschent
Casting: Sophie North Casting London
Other Credits: Art Buying: Franziska Möck
Other Credits: Agency Producer: Kerstin Heffels
Other Credits: Post Production Company: Slaughterhouse GmbH
Other Credits: Post Producer: Eva Klaiber, Anne Kochan
Other Credits: Cinematographer: Kasper Wind Nielsen
Other Credits: Sound Producer: Cerstin Cassidy
Other Credits: Sound Design / Audio Engineer: David Arnold
Other Credits: Composer: Jeremie Lefebvre