18: CRAFT
(Outstanding Copywriting (print))
the skimmable ad - Garant
Food products
Bronze
|
Title of Entry:
|
the skimmable ad |
|
Brand:
|
Garant |
|
Product/Service:
|
Food products |
|
Client:
|
Garant Axfood |
|
Entrant Company:
|
Nord DDB Stockholm |
|
Creative Agency:
|
NORD DDB Stockholm |
|
Craft Leader(s):
|
Frida Siversen Ljung |
|
Role:
|
Copywriter |
| Creative Director: |
Andreas Dahlqvist |
| Art Director: |
Daniel Mencak |
| Copywriter: |
Frida Siversen Ljung |
| Chief Creative Officer: |
Andreas Dahlqvist |
| Sector: |
N/A |
| Account Executive: |
Jennie Körnung / Johan Ljungman |
| Account Manager: |
Beata Mollberg Fagring |
| Date of Release: |
2020-05-07 |
| Notes: |
This is a translation so please note that in Swedish the actual word for creating a foam is to SKIM. It also has the meaning of reading something hastily, just like in English, which is the whole point of this ad with its double message. A way too long ad for anyone to read and the core product benefit combined. |
| Other Credits: |
graphic design: Linda Weissman |
| Other Credits: |
graphic design: Edith Sundberg |
JPG
JPG
