18: CRAFT (Outstanding Copywriting (print))

the skimmable ad - Food products - Garant JPG
the skimmable ad - Food products - Garant JPG

the skimmable ad - Garant
Food products

Share:
the skimmable ad - Garant - Food products

Bronze

Title of Entry: the skimmable ad
Brand: Garant
Product/Service: Food products
Client: Garant Axfood
Entrant Company: Nord DDB Stockholm
Creative Agency: NORD DDB Stockholm
Craft Leader(s): Frida Siversen Ljung
Creative Director: Andreas Dahlqvist
Art Director: Daniel Mencak
Copywriter: Frida Siversen Ljung
Chief Creative Officer: Andreas Dahlqvist
Sector: 45054
Account Executive: Jennie K├Ârnung / Johan Ljungman
Account Manager: Beata Mollberg Fagring
Date of Release: 2020-05-07
Notes: This is a translation so please note that in Swedish the actual word for creating a foam is to SKIM. It also has the meaning of reading something hastily, just like in English, which is the whole point of this ad with its double message. A way too long ad for anyone to read and the core product benefit combined.
Other Credits: graphic design: Linda Weissman
Other Credits: graphic design: Edith Sundberg