The huge wall - IFSC Climbing World Championships 2019
IFSC Climbing World Championships 2019

Shortlist

Title of Entry:	The huge wall
Brand:	IFSC Climbing World Championships 2019
Product/Service:	IFSC Climbing World Championships 2019
Client:	International Federation of Sport Climbing + Japan Mountaineering and Sport Climbing Association
Entrant Company:	PEN.Inc.
Creative Agency:	PEN.Inc.
Creative Director:	Ryusuke Fujieda
Art Director:	Taiji Kimura
Designer:	Taiji Kimura
Sector:	N/A
Date of Release:	2019-07-13
Notes:	Sport climbing is officially approved for 2020 Tokyo Olympics that made this minor sport game become much more well-known by the public in Japan. “IFSC Climbing World Championships 2019” is an international event and a world summit - it’s the Olympic trial for 2020 Tokyo Olympics and thus, undoubtedly, a vitally important event for players indeed. To stand out the significant meaning of the event, we merged the letter “H” of “Hachioji” in Tokyo, which was the venue of the game, into the climbing wall (climbing volume / hold) as the symbol of the visual identity. On key visual aids like posters, we had this “wall of Hachioji” printed overlapping on the event information, it means a symbol as obstructions for players. By overprinting gold and silver ink over the letters, when it receives light(spotlight), the text fades and you will see the walls more clearly. Contrasting to conventional visual aids that focused on players, we amplify the wall and laid out players smaller. And we aimed to create the sense of tension, elation and expectation. In Japan, the public is getting more familiar with sport climbing but it’s not yet a renowned sport. We successfully impressed the public through this simple but imposing visual tool. The event was a huge success, it attracted a great number of audiences including new people who have never experienced sport climbing. It contributed to prompt the image of this sport.
Other Credits:	Shinya Tamura (Printing Director)