16: DIGITAL DESIGN (Online identity)

Pocky THE GIFT - Pocky THE GIFT - Pocky THE GIFT JPG
Pocky THE GIFT - Pocky THE GIFT - Pocky THE GIFT JPG
Pocky THE GIFT - Pocky THE GIFT - Pocky THE GIFT JPG
Pocky THE GIFT - Pocky THE GIFT - Pocky THE GIFT JPG
Pocky THE GIFT - Pocky THE GIFT - Pocky THE GIFT JPG
Pocky THE GIFT - Pocky THE GIFT - Pocky THE GIFT JPG
Pocky THE GIFT - Pocky THE GIFT - Pocky THE GIFT MOV 1m:50s

Pocky THE GIFT - Pocky THE GIFT
Pocky THE GIFT

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Pocky THE GIFT - Pocky THE GIFT - Pocky THE GIFT

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Title of Entry: Pocky THE GIFT
Brand: Pocky THE GIFT
Product/Service: Pocky THE GIFT
Client: Ezaki Glico Co., Ltd.
Entrant Company: DENTSU INC.
Creative Agency: DENTSU INC.
Judging URL: https://bcmsvk85kztwjrqwyw6.tumblr.com/
Live site URL: http://pocky.details.co.jp/gift/
Sector: 45054
Support URL: https://vimeo.com/397102801/f927a10169
Account Executive: Kazuya Onaka
Creative Director: Yoshihiro Yagi
Date of Release: 2019-12-01
Digital Producer: Ryoya Sugano
Notes: Pocky sticks have been Japan’s top-selling chocolate snack for decades. Kids and teenagers love them because they’re easy to share with friends. But sales to young adults were weaker, and our brief was to give this target group a way to share and enjoy Pocky sticks anew. So we created stylish new packaging for use at upscale shops and sales outlets, leveraged social media, and created movies promoting the repackaged snacks as fashionable gift items. The result was significantly higher sales to young adults, the opening of new sales channels, and higher brand visibility and sales overall.
Designer: Taiji Kimura / Haruko Nakatani / Satomi Okubo
UX Designer: Hidetoshi Hara / Kanako Isumi / Kanako Isumi
Production Company: PEN.Inc. / Creative Power Unit / ENGINE FILM INC. / Sunny.
Art Director: Yoshihiro Yagi
Copywriter: Haruko Tsutsui
Other Credits: Fumihito Katamura (Photographer)
Other Credits: Takuya Demura (Film Director)
Other Credits: HORSTON (Film Director-Animation)
Other Credits: Toru Sasaki (Sound Director)
Other Credits: Youhei Tanaka (Producer)
Other Credits: Makoto Sometani (Producer)
Other Credits: Atsushi Komuro (Production Manager)
Other Credits: Jun Okabe (Production Manager)
Other Credits: Yoshitaka Nakano (Creative Producer)