19: THE ‘WISH WE’D THOUGHT OF THAT’ AWARD (THE ‘Wish we’d thought of that’ AWARD)

Printed by Parkinson's - Parkinson's awareness - Charité Berlin University Hospital JPG
Printed by Parkinson's - Parkinson's awareness - Charité Berlin University Hospital JPG
Printed by Parkinson's - Parkinson's awareness - Charité Berlin University Hospital JPG
Printed by Parkinson's - Parkinson's awareness - Charité Berlin University Hospital JPG
Printed by Parkinson's - Parkinson's awareness - Charité Berlin University Hospital JPG
Printed by Parkinson's - Parkinson's awareness - Charité Berlin University Hospital JPG
Printed by Parkinson's - Parkinson's awareness - Charité Berlin University Hospital MP4 2m:03s

Printed by Parkinson's - Charité Berlin University Hospital
Parkinson's awareness

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Printed by Parkinson's - Charité Berlin University Hospital - Parkinson's awareness

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Title of Entry: Printed by Parkinson's
Brand: Charité Berlin University Hospital
Product/Service: Parkinson's awareness
Client: Charité Berlin University Hospital
Entrant Company: Innocean Berlin
Creative Agency: Innocean Berlin
Duration of Entry: 02:03
Chief Creative Officer: Gabriel Mattar
Account Manager: Leonie Knorr
Creative Director: Ricardo Wolff
Sector: 45054
Art Director: Marlon von Franquemont, Kevin Hipke, Nicolaas Kotzé
Copywriter: Reinier Gorissen, Nicolas Holz
Date of Release: 2019-07-22
Judging URL: https://printedbyparkinsons.com/
Notes: Parkinson’s is the fastest-growing neurological disorder in the world. It is an incurable, complex disease with more than 40 symptoms which always develop differently. The lack of awareness leads to stigma and isolation. To change this, it’s important that patients share their stories. Together with one of Europe’s largest university hospitals, Charité Berlin, we launched an art collection created by the first machine affected with a human disease: Printed by Parkinson’s. We asked six patients to name an object that became difficult to use due to Parkinson’s. Objects that stood for a hobby or activity they had a strong connection with. Then we recorded the patient's kinetic and neurological data to create 6 unique data sets. Each art object was printed while the printer was affected by their personal tremor – visualising the impact Parkinson's has on their daily lives. The art collection was launched on World Brain Day and exhibited in Berlin. Online, the stories educated people on the first signs, the progression and the latest treatments. The objects were presented at health conferences across Europe, reigniting a global debate on the importance of more understanding and research. Today, the collection is permanently exhibited at the Neurology Department of Charité, inspiring all patients to speak up and break the stigma, one story at a time.
Other Credits: Production Company (3D print + Website): MediaMonks Amsterdam
Other Credits: Production Company (Film + Photograpgy): Cosmopola Artist Management Berlin
Other Credits: Editors: Alice Joo, Carlos Suarez, Karl Linderoth (Student), Bitchiko Varshanidze (Student), Emerson Martus, Rodrigo Pernas (Student)
Other Credits: Doctors: Prof. Dr Andrea Kühn, Dr. Lucia Feldmann