19: THE ‘WISH WE’D THOUGHT OF THAT’ AWARD (THE ‘Wish we’d thought of that’ AWARD)
Printed by Parkinson's - Charité Berlin University Hospital
|Title of Entry:||Printed by Parkinson's|
|Brand:||Charité Berlin University Hospital|
|Client:||Charité Berlin University Hospital|
|Entrant Company:||Innocean Berlin|
|Creative Agency:||Innocean Berlin|
|Duration of Entry:||02:03|
|Chief Creative Officer:||Gabriel Mattar|
|Account Manager:||Leonie Knorr|
|Creative Director:||Ricardo Wolff|
|Art Director:||Marlon von Franquemont, Kevin Hipke, Nicolaas Kotzé|
|Copywriter:||Reinier Gorissen, Nicolas Holz|
|Date of Release:||2019-07-22|
|Notes:||Parkinson’s is the fastest-growing neurological disorder in the world. It is an incurable, complex disease with more than 40 symptoms which always develop differently. The lack of awareness leads to stigma and isolation. To change this, it’s important that patients share their stories.
Together with one of Europe’s largest university hospitals, Charité Berlin, we launched an art collection created by the first machine affected with a human disease: Printed by Parkinson’s.
We asked six patients to name an object that became difficult to use due to Parkinson’s. Objects that stood for a hobby or activity they had a strong connection with. Then we recorded the patient's kinetic and neurological data to create 6 unique data sets. Each art object was printed while the printer was affected by their personal tremor – visualising the impact Parkinson's has on their daily lives.
The art collection was launched on World Brain Day and exhibited in Berlin. Online, the stories educated people on the first signs, the progression and the latest treatments. The objects were presented at health conferences across Europe, reigniting a global debate on the importance of more understanding and research. Today, the collection is permanently exhibited at the Neurology Department of Charité, inspiring all patients to speak up and break the stigma, one story at a time.
|Other Credits:||Production Company (3D print + Website): MediaMonks Amsterdam|
|Other Credits:||Production Company (Film + Photograpgy): Cosmopola Artist Management Berlin|
|Other Credits:||Editors: Alice Joo, Carlos Suarez, Karl Linderoth (Student), Bitchiko Varshanidze (Student), Emerson Martus, Rodrigo Pernas (Student)|
|Other Credits:||Doctors: Prof. Dr Andrea Kühn, Dr. Lucia Feldmann|