5: SOCIAL
(Innovative use of Social Media)
Beat Machine - Bacardi
Bacardi
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Title of Entry:
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Beat Machine |
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Brand:
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Bacardi |
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Product/Service:
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Bacardi |
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Client:
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Bacardi |
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Entrant Company:
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BBDO New York |
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Creative Agency:
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BBDO New York |
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Judging URL:
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http://bacardi-beatmachine-entry.com/social/ |
| Sector: |
38261 |
| Date of Release: |
2019-08-08 |
| Support URL: |
http://bacardi-beatmachine-entry.com/social |
| Chief Creative Officer: |
David Lubars (BBDO Worldwide), Greg Hahn (BBDO NY) |
| Notes: |
Bacardí turned a Youtube video into a sound editing software, by launching the Beat Machine.
The brand used a feature that even some Youtube engineers did not know existed, that allows people to fast forward a video using their numeric keyboards. While watching a video on the platform when you click 1 on your keyboard, your video fast forwards to 10% of the footage, and 2 makes it go to 20%, 3 to 30%...
The Beat Machine video was edited to utilize that characteristic so that at every 10% of the video, a new beat from the Major Lazer and Anitta’s brand launched track would kick in, allowing people to have fun remixing it by simply using their numeric keyboard.
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| Account Executive: |
Steven Panariello/ Josh Goodman/ Meghan Wood/ Aimee Chimera (Account Team) |
| Creative Director: |
Marcos Kotlhar/ Danilo Boer (Executive Creative Directors), Bruno Borges/ Gabrielle Attia (Associate Creative Director) |
| Production Company: |
Stink |
| Art Director: |
Sho Matsuzaki (Senior Art Director) |
| Other Credits: |
David Rolfe (Head of Integrated Production) |
| Other Credits: |
Sofia Handler (Executive producer) |
| Other Credits: |
Molly Ross (Producer) |
| Other Credits: |
Julia Millison (Music Producer) |
| Other Credits: |
Clare McGough (Social Manager) |
| Other Credits: |
Jessica Strode/ Steve Panawek/ Jen Leung/ Ali Goldsmith (Planning Team) |
| Other Credits: |
Final Cut (Editorial), Sound Tree (Music), Sonic Union (Sound Post), Blacksmith (VFX Company), The Mill (Color Company) |
JPG
