5: SOCIAL (Innovative use of Social Media)
JPG
MP4
1m:54s
Beat Machine - Bacardi
Bacardi
Silver
Title of Entry: | Beat Machine |
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Brand: | Bacardi |
Product/Service: | Bacardi |
Client: | Bacardi |
Entrant Company: | BBDO New York |
Creative Agency: | BBDO New York |
Judging URL: | http://bacardi-beatmachine-entry.com/social/ |
Title 1: | Beat Machine |
Title 2: | The Beat Machine by BACARDÍ | Major Lazer x Anitta “MAKE IT HOT” |
Title 2 URL (Optional): | https://www.youtube.com/watch?v=1PJD5XJuvr4 |
Sector: | ALCOHOLIC DRINKS |
Date of Release: | 2019-08-08 |
Support URL: | http://bacardi-beatmachine-entry.com/social |
Chief Creative Officer: | David Lubars (BBDO Worldwide), Greg Hahn (BBDO NY) |
Notes: | Bacardí turned a Youtube video into a sound editing software, by launching the Beat Machine. The brand used a feature that even some Youtube engineers did not know existed, that allows people to fast forward a video using their numeric keyboards. While watching a video on the platform when you click 1 on your keyboard, your video fast forwards to 10% of the footage, and 2 makes it go to 20%, 3 to 30%... The Beat Machine video was edited to utilize that characteristic so that at every 10% of the video, a new beat from the Major Lazer and Anitta’s brand launched track would kick in, allowing people to have fun remixing it by simply using their numeric keyboard. |
Account Executive: | Steven Panariello/ Josh Goodman/ Meghan Wood/ Aimee Chimera (Account Team) |
Creative Director: | Marcos Kotlhar/ Danilo Boer (Executive Creative Directors), Bruno Borges/ Gabrielle Attia (Associate Creative Director) |
Production Company: | Stink |
Art Director: | Sho Matsuzaki (Senior Art Director) |
Other Credits: | David Rolfe (Head of Integrated Production) |
Other Credits: | Sofia Handler (Executive producer) |
Other Credits: | Molly Ross (Producer) |
Other Credits: | Julia Millison (Music Producer) |
Other Credits: | Clare McGough (Social Manager) |
Other Credits: | Jessica Strode/ Steve Panawek/ Jen Leung/ Ali Goldsmith (Planning Team) |
Other Credits: | Final Cut (Editorial), Sound Tree (Music), Sonic Union (Sound Post), Blacksmith (VFX Company), The Mill (Color Company) |