5: SOCIAL (Innovative use of Social Media)
JPG
MP4
1m:54s
Beat Machine - Bacardi
Bacardi
Silver
| Title of Entry: | Beat Machine |
|---|---|
| Brand: | Bacardi |
| Product/Service: | Bacardi |
| Client: | Bacardi |
| Entrant Company: | BBDO New York |
| Creative Agency: | BBDO New York |
| Judging URL: | http://bacardi-beatmachine-entry.com/social/ |
| Sector: | ALCOHOLIC DRINKS |
| Date of Release: | 2019-08-08 |
| Support URL: | http://bacardi-beatmachine-entry.com/social |
| Chief Creative Officer: | David Lubars (BBDO Worldwide), Greg Hahn (BBDO NY) |
| Notes: | Bacardí turned a Youtube video into a sound editing software, by launching the Beat Machine. The brand used a feature that even some Youtube engineers did not know existed, that allows people to fast forward a video using their numeric keyboards. While watching a video on the platform when you click 1 on your keyboard, your video fast forwards to 10% of the footage, and 2 makes it go to 20%, 3 to 30%... The Beat Machine video was edited to utilize that characteristic so that at every 10% of the video, a new beat from the Major Lazer and Anitta’s brand launched track would kick in, allowing people to have fun remixing it by simply using their numeric keyboard. |
| Account Executive: | Steven Panariello/ Josh Goodman/ Meghan Wood/ Aimee Chimera (Account Team) |
| Creative Director: | Marcos Kotlhar/ Danilo Boer (Executive Creative Directors), Bruno Borges/ Gabrielle Attia (Associate Creative Director) |
| Production Company: | Stink |
| Art Director: | Sho Matsuzaki (Senior Art Director) |
| Other Credits: | David Rolfe (Head of Integrated Production) |
| Other Credits: | Sofia Handler (Executive producer) |
| Other Credits: | Molly Ross (Producer) |
| Other Credits: | Julia Millison (Music Producer) |
| Other Credits: | Clare McGough (Social Manager) |
| Other Credits: | Jessica Strode/ Steve Panawek/ Jen Leung/ Ali Goldsmith (Planning Team) |
| Other Credits: | Final Cut (Editorial), Sound Tree (Music), Sonic Union (Sound Post), Blacksmith (VFX Company), The Mill (Color Company) |
