7: BRAND ENTERTAINMENT (Branded film/video (factual))

Families Reunited - Skater Mum - Heroes - Cadbury JPG
Families Reunited - Skater Mum - Heroes - Cadbury MP4 22m:17s

Families Reunited - Skater Mum - Cadbury
Heroes

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Families Reunited - Skater Mum - Cadbury - Heroes

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Title of Entry: Families Reunited - Skater Mum
Brand: Cadbury
Product/Service: Heroes
Client: Cadbury
Entrant Company: VCCP
Creative Agency: VCCP
Duration of Entry: 22:18
Chief Creative Officer: Darren Bailes
Creative Director: Chris Birch / Jonny Parker
Sector: 38263
Production Company: Curate Films
Date of Release: 2020-07-17
Director: David Symmons
DOP: Paul Rudge
Notes: Families today are more disconnected than ever. In fact, over half of parents feel disconnected from their kids. Cadbury Heroes wanted to bring them back together. Instead of doing a typical TV advert, they did it for real. They created Families Reunited, a YouTube Original series where parents were secretly trained by professionals in their kids’ favourite hobbies. The result was a reality show that families could enjoy together. To date, the content has reached over 160 million people, with over 680k views of the full episodes.
Other Credits: Creatives: Adam Sears & Ben Evans
Other Credits: TV Producer: Carly Parris