7: BRAND ENTERTAINMENT (Branded film/video (factual))
JPG
MP4
22m:17s
Families Reunited - Skater Mum - Cadbury
Heroes
Bronze
| Title of Entry: | Families Reunited - Skater Mum |
|---|---|
| Brand: | Cadbury |
| Product/Service: | Heroes |
| Client: | Cadbury |
| Entrant Company: | VCCP |
| Creative Agency: | VCCP |
| Duration of Entry: | 22:18 |
| Chief Creative Officer: | Darren Bailes |
| Creative Director: | Chris Birch / Jonny Parker |
| Sector: | 38263 |
| Production Company: | Curate Films |
| Date of Release: | 2020-07-17 |
| Director: | David Symmons |
| DOP: | Paul Rudge |
| Notes: | Families today are more disconnected than ever. In fact, over half of parents feel disconnected from their kids. Cadbury Heroes wanted to bring them back together. Instead of doing a typical TV advert, they did it for real. They created Families Reunited, a YouTube Original series where parents were secretly trained by professionals in their kids’ favourite hobbies. The result was a reality show that families could enjoy together. To date, the content has reached over 160 million people, with over 680k views of the full episodes. |
| Other Credits: | Creatives: Adam Sears & Ben Evans |
| Other Credits: | TV Producer: Carly Parris |
