7: BRAND ENTERTAINMENT
(Branded film/video (factual))
Families Reunited - Skater Mum - Cadbury
Heroes
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Title of Entry:
|
Families Reunited - Skater Mum |
|
Brand:
|
Cadbury |
|
Product/Service:
|
Heroes |
|
Client:
|
Cadbury |
|
Entrant Company:
|
VCCP |
|
Creative Agency:
|
VCCP |
|
Duration of Entry:
|
22:18 |
| Chief Creative Officer: |
Darren Bailes |
| Creative Director: |
Chris Birch / Jonny Parker |
| Sector: |
38263 |
| Production Company: |
Curate Films |
| Date of Release: |
2020-07-17 |
| Director: |
David Symmons |
| DOP: |
Paul Rudge |
| Notes: |
Families today are more disconnected than ever. In fact, over half of parents feel disconnected from their kids. Cadbury Heroes wanted to bring them back together.
Instead of doing a typical TV advert, they did it for real. They created Families Reunited, a YouTube Original series where parents were secretly trained by professionals in their kids’ favourite hobbies.
The result was a reality show that families could enjoy together.
To date, the content has reached over 160 million people, with over 680k views of the full episodes.
|
| Other Credits: |
Creatives: Adam Sears & Ben Evans |
| Other Credits: |
TV Producer: Carly Parris |
JPG
