7: BRAND ENTERTAINMENT (Branded film/video (factual))
Families Reunited - Biker Dad - Cadbury
|Title of Entry:||Families Reunited - Biker Dad|
|Duration of Entry:||21:41|
|Chief Creative Officer:||Darren Bailes|
|Creative Director:||Chris Birch / Jonny Parker|
|Sector:||CONFECTIONERY & SNACKS|
|Production Company:||Curate Films|
|Date of Release:||2020-07-17|
|Notes:||Families today are more disconnected than ever. In fact, over half of parents feel disconnected from their kids. Cadbury Heroes wanted to bring them back together.
Instead of doing a typical TV advert, they did it for real. They created Families Reunited, a YouTube Original series where parents were secretly trained by professionals in their kids’ favourite hobbies.
The result was a reality show that families could enjoy together.
To date, the content has reached over 160 million people, with over 680k views of the full episodes.
|Other Credits:||Creatives: Adam Sears & Ben Evans|
|Other Credits:||TV Producer: Carly Parris|