2: DIGITAL (Campaign websites and micro-sites)
JPG
Moonments - Wechat+The Great Wall
Wechat
Bronze
Title of Entry: | Moonments |
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Brand: | Wechat+The Great Wall |
Product/Service: | |
Client: | Tencent |
Entrant Company: | Tencent |
Creative Agency: | Stink Studios |
Judging URL: | http://vmore.cn/mprworks/moon/ |
Sector: | N/A |
Support URL: | http://vmore.cn/mprworks/moon/ |
Chief Creative Officer: | Akae wang |
Account Executive: | Tao Yu |
Account Manager: | Yuan Hong |
Date of Release: | 2019-09-13 |
Digital Producer: | Katherine Lee |
Notes: | The moon festival is one of the most important holidays in Chinese culture, celebrating being together with family and friends. Tencent Cloud took this opportunity to create a mixed reality campaign aimed at symbolising the strong power of Chinese culture, called “Moonments”. Tencent Cloud enabled users across the globe to connect with each other by searching for the moon in the sky using their mobile phone and then transported users to one of the Great Wall Passes, directly from their location in the real world through Wechat. |
Digital Strategist: | Roy Zhang |
Developer: | Ethan Chiu |
Designer: | Addie Hao |
UX Designer: | Linken Lin |
Production Company: | Stink Studios |
Art Director: | Nando Correa |
Copywriter: | Zita Zou |