Hockey Parents - Mom - Slovak Ice Hockey Federation
Hockey parents

Shortlist

Title of Entry:	Hockey Parents - Mom
Brand:	Slovak Ice Hockey Federation
Product/Service:	Hockey parents
Client:	Slovak Ice Hockey Federation
Entrant Company:	Wiktor Leo Burnett
Creative Agency:	Wiktor Leo Burnett
Duration of Entry:	00:44
Chief Creative Officer:	Peter Kacenka
Creative Director:	Juraj Dvorecky
Art Director:	Jana Malatincova
Copywriter:	Karin Hyksova
Sector:	RECREATIONAL
Account Manager:	Misa Kolrusova
Production Company:	Leopard Production
Producer:	Martin Andras
Date of Release:	2019-05-01
Director:	Pepe Ehrenberger
DOP:	Martin Chlpík
Notes:	The aim was to point out wrong, even coercive parents’ behavior to their children who play hockey or do any sport. Parents often transfer their own unfulfilled dreams and desires onto their children and do not realize that such attitude can destroy their joy of play. In extreme cases, they can even cause them psychological problems by their over-motivation. Therefore, the campaign appeals to parents and the sports community to realize that what children need for their healthy development the most is play.
Sound Engineer:	Vlado Bajko Bajnóci
Post Production Company:	Studio 727