11: BRAND PURPOSE (Brand Purpose)

Volvo Lifesaver - Automotive - Volvo Car Nederland JPG
Volvo Lifesaver - Automotive - Volvo Car Nederland MP4 1m:42s
Volvo Lifesaver - Automotive - Volvo Car Nederland MP4 1m:42s

Volvo Lifesaver - Volvo Car Nederland

Volvo Lifesaver - Volvo Car Nederland - Automotive


Title of Entry: Volvo Lifesaver
Brand: Volvo Car Nederland
Product/Service: Automotive
Client: Volvo Car Nederland
Entrant Company: Grey - Ogilvy Social.Lab Amsterdam
Creative Agency: Grey - Ogilvy Social.Lab Amsterdam
Chief Creative Officer: Michael Jansen, Tolga Büyükdoganay
Creative Director: Gijs Sluijters, Joris Tol
Art Director: Rens Quirijnen, Stephan Gonnissen
Account Executive: Simone de Haan
Sector: N/A
Production Company: Smarthouse Films
Producer: Danielle Guirguis
Date of Release: 2019-11-12
Director: Roel Boorsma
DOP: Marc de Meijer
Notes: We found out that in the Netherlands, 17.000 people annually suffer from cardiac arrest. The first 6 minutes are crucial for survival. But ambulances take on average 9 minutes to reach victims. And there aren’t enough AED’s around to compensate, especially not in rural areas. Volvo means safety; with so many Volvo’s on the road, we could make a difference by connecting drivers to victims.

We decided to train and equip Volvo drivers with AED’s, connecting their Volvos to the national call system for resuscitation.

Volvo drivers are registered as civilian first responders. Emergency calls are automatically sent to the car via Volvo On Call. The driver can navigate directly to the victim. With a modest budget and a target of 25 people, an astonishing 200 enlisted in the first two weeks. The project exceeded expectations by nearly a thousand percent, making national and international headlines.
Editing Company: Smarthouse Films
Editor: Will Judge
Other Credits: Designer: Paul Duijser
Other Credits: Account Director: Esther de Kok, Carla Senf
Other Credits: Strategy: Joost van Liemt
Other Credits: PR Manager: Fleur Ondersteijn, Maxime van Heumen
Other Credits: Responsible at client: Joyce Schellevis, Reinier Bonebakker, Tanja Stomp
Other Credits: Account Director Public Relations: Ann Maes
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