11: BRAND PURPOSE (Brand Activism)
Volvo Lifesaver - Volvo Car Nederland
|Title of Entry:||Volvo Lifesaver|
|Brand:||Volvo Car Nederland|
|Client:||Volvo Car Nederland|
|Entrant Company:||Grey - Ogilvy Social.Lab Amsterdam|
|Creative Agency:||Grey - Ogilvy Social.Lab Amsterdam|
|Chief Creative Officer:||Michael Jansen, Tolga Büyükdoganay|
|Creative Director:||Gijs Sluijters, Joris Tol|
|Art Director:||Rens Quirijnen, Stephan Gonnissen|
|Account Executive:||Simone de Haan|
|Production Company:||Smarthouse Films|
|Date of Release:||2019-11-12|
|DOP:||Marc de Meijer|
|Notes:||We found out that in the Netherlands, 17.000 people annually suffer from cardiac arrest. The first 6 minutes are crucial for survival. But ambulances take on average 9 minutes to reach victims. And there aren’t enough AED’s around to compensate, especially not in rural areas. Volvo means safety; with so many Volvo’s on the road, we could make a difference by connecting drivers to victims.
We decided to train and equip Volvo drivers with AED’s, connecting their Volvos to the national call system for resuscitation.
Volvo drivers are registered as civilian first responders. Emergency calls are automatically sent to the car via Volvo On Call. The driver can navigate directly to the victim. With a modest budget and a target of 25 people, an astonishing 200 enlisted in the first two weeks. The project exceeded expectations by nearly a thousand percent, making national and international headlines.
|Editing Company:||Smarthouse Films|
|Other Credits:||Designer: Paul Duijser|
|Other Credits:||Account Director: Esther de Kok, Carla Senf|
|Other Credits:||Strategy: Joost van Liemt|
|Other Credits:||PR Manager: Fleur Ondersteijn, Maxime van Heumen|
|Other Credits:||Responsible at client: Joyce Schellevis, Reinier Bonebakker, Tanja Stomp|
|Other Credits:||Account Director Public Relations: Ann Maes|