18: CRAFT

One of us - Kia Motors
Kia Sorento with UVO Connect Features

Bronze

Title of Entry:	One of us
Brand:	Kia Motors
Product/Service:	Kia Sorento with UVO Connect Features
Client:	Kia Motors Corporation
Entrant Company:	Innocean Berlin
Creative Agency:	Innocean Berlin
Duration of Entry:	01:24
Craft Leader(s):	Jack Christensen, Ricardo Wolff
Role:	Senior Copywriter, ECD
Chief Creative Officer:	Gabriel Mattar
Creative Director:	Ricardo Wolff
Art Director:	Stefano de Luccia, José Filipe Gomes
Copywriter:	Jack Christensen, Pedro Lourenco
Sector:	N/A
Account Manager:	Kirstyn Lee, Alessia Bellini
Production Company:	Zauberberg Productions
Producer:	Michael Endres, Andrea Roman-Persey, Jacob Rühle, Juliane Elrich
Date of Release:	2020-03-18
Director:	Björn Rühmann
DOP:	Justin Brown
Notes:	We open on a guy in parking lot. He can’t find his car. An old hippie appears and starts telling our protagonist how he lost his van in 1967 and has been there ever since. Soon other ageing characters in a similar predicament appear. An aging roller girl with leotard; An old businessman holding an 80’s phone; A lady pushing a shopping cart with her middle-aged son sitting inside and a middle-aged man wearing a retro shell suit and walking a skeleton dog. The hippie tries to convince our perplexed protagonist that it’s not so bad living in there and the group of misfits start chanting ‘one of us, one of us…’ Our hero gets out his phone and uses the Find My Car app. A Kia Sorento unlocks in the background. The driver casually walks over to it and takes off. The hippie and his friends look on, open-mouthed.
Editing Company:	CHEAT, London
Sound Studio:	Da House Audio
Music Company:	Da House Audio
Other Credits:	Vice President Global Brand & Marketing Kia Motors Corporation: Artur Martins
Other Credits:	Sr. Marketing Communication Manager Kia Motors Corporation: Woojae Lee
Other Credits:	Marketing Communication Manager Kia Motors Corporation: Clad Yoon