18: CRAFT (Outstanding Photography (any media))

Slow Dogs - Kia Forward Collision-Avoidance Assist - Kia Motors JPG
Slow Dogs - Kia Forward Collision-Avoidance Assist - Kia Motors JPG
Slow Dogs - Kia Forward Collision-Avoidance Assist - Kia Motors JPG

Slow Dogs - Kia Motors
Kia Forward Collision-Avoidance Assist

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Slow Dogs - Kia Motors - Kia Forward Collision-Avoidance Assist

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Title of Entry: Slow Dogs
Brand: Kia Motors
Product/Service: Kia Forward Collision-Avoidance Assist
Client: Kia Motors Europe
Entrant Company: Innocean Berlin
Creative Agency: Innocean Berlin
Craft Leader(s): José Gomes, Pedro Lourenco, Gabriel Mattar, Bruno Oppido, Ricardo Wolff, Andrey Ershov, Sarah Waldo, Zé Anderson
Creative Director: Ricardo Wolff
Art Director: José Filipe Gomes
Copywriter: Pedro Lourenco
Chief Creative Officer: Gabriel Mattar
Sector: 38260
Account Manager: Alessia Bellini
Date of Release: 2020-05-28
Photographer: Andrey Ershov, Sarah Waldo, Zé Anderson
Notes: When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.
Other Credits: Art Buyer: Martina Teuchnerova
Other Credits: Post-production: Moreira Estudio
Other Credits: ECDs: Ricardo Wolff, Bruno Oppido
Other Credits: Creative Interns: Frederico Livi, Apaar Singhal
Other Credits: Marketing Director Europe Kia Motors Europe: Carlos Pardo Lahoz
Other Credits: Marketing/General Manager Communications Kia Motors Europe: Valentina Orena