Slow Dogs - Kia Motors
Kia Forward Collision-Avoidance Assist

Gold

Title of Entry:	Slow Dogs
Brand:	Kia Motors
Product/Service:	Kia Forward Collision-Avoidance Assist
Client:	Kia Motors Europe
Entrant Company:	Innocean Berlin
Creative Agency:	Innocean Berlin
Craft Leader(s):	José Gomes, Pedro Lourenco, Gabriel Mattar, Bruno Oppido, Ricardo Wolff, Andrey Ershov, Sarah Waldo, Zé Anderson
Role:	Photographers
Creative Director:	Ricardo Wolff
Art Director:	José Filipe Gomes
Copywriter:	Pedro Lourenco
Chief Creative Officer:	Gabriel Mattar
Sector:	AUTOMOTIVE
Account Manager:	Alessia Bellini
Date of Release:	2020-05-28
Photographer:	Andrey Ershov, Sarah Waldo, Zé Anderson
Notes:	When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.
Other Credits:	Art Buyer: Martina Teuchnerova
Other Credits:	Post-production: Moreira Estudio
Other Credits:	ECDs: Ricardo Wolff, Bruno Oppido
Other Credits:	Creative Interns: Frederico Livi, Apaar Singhal
Other Credits:	Marketing Director Europe Kia Motors Europe: Carlos Pardo Lahoz
Other Credits:	Marketing/General Manager Communications Kia Motors Europe: Valentina Orena