18: CRAFT (Outstanding Direction (film/video))

Next Awaits - Hyundai Brand Film - Hyundai Motor JPG
Next Awaits - Hyundai Brand Film - Hyundai Motor MP4 1m:55s

Next Awaits - Hyundai Motor
Hyundai Brand Film

Next Awaits - Hyundai Motor - Hyundai Brand Film


Title of Entry: Next Awaits
Brand: Hyundai Motor
Product/Service: Hyundai Brand Film
Client: Hyundai Motor Europe
Entrant Company: Innocean Berlin
Creative Agency: Innocean Berlin
Duration of Entry: 01:55
Craft Leader(s): Dante Ariola
Role: Director
Chief Creative Officer: Gabriel Mattar
Creative Director: Ricardo Wolff
Art Director: Marlon von Franquemont, Teco de Luccia
Copywriter: Reinier Gorissen, Rohan Vitus Fernandes, Christiano Rocco
Account Manager: Andrea Razeto, Min Kyung Park, Sven Kuebler
Production Company: MJZ London, TPf Berlin
Producer: Mark Rota
Date of Release: 2020-06-04
Director: Dante Ariola
DOP: Kasper Tuxen
Notes: While other car brands are still announcing sustainable cars, Hyundai has already
brought three zero-emission vehicles onto the road. This progressive attitude is nothing
new for Hyundai, given their rich entrepreneurial history, but it remains a lesser known
fact to the outside world.
So when it came to promoting their next generation of cars — the Nexo, the Kona and
the Ioniq, Hyundai’s creative hub, we decided to go down memory lane with
an ambitious campaign: Next Awaits.
Launched as a two-minute film, the spot showcases for the first time Hyundai’s
enterprising past. It begins with the Nexo, the latest fuel-cell car, arriving on the scene,
after which the film reels backwards in time to show all that preceded the present day.
The film hypnotically rewinds along with the mesmerizing track from the composer team, while the VO leads us on with “Progress doesn’t happen by chance, it’s shaped by
We soon find ourselves in a time when Hyundai not only made cars but built harbours
and ships, constructed bridges and dams, forged their steel, laid roads. Ultimately, we
see how it all started with the founder of Hyundai, Mr Chung Ju-yung, who began the
ambitious journey as a labourer carrying stones.
Editor: Crispin Struthers
Sound Studio: Stimmüng LA, Lofts Studios Berlin
Music Company: 2wei Music
Post Production Company: MPC London/LA
Other Credits: Designer: Nicolaas Kotzé
Other Credits: Vice President Marketing & Product Hyundai Motor Europe: Andreas-Christoph Hofmann
Other Credits: Brand Strategy Manager Hyundai Motor Europe: Philippe Jourdain
Other Credits: Strategic Marketing Planning Assistant Manager Hyundai Motor Europe: Hyang A Kim
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