14: LUXURY & FASHION (Beauty)

Ad that you can feel by skin - Clarins Men - Clarins JPG
Ad that you can feel by skin - Clarins Men - Clarins MP4 1m:31s

Ad that you can feel by skin - Clarins
Clarins Men

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Ad that you can feel by skin - Clarins - Clarins Men

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Title of Entry: Ad that you can feel by skin
Brand: Clarins
Product/Service: Clarins Men
Client: Clarins Russia
Entrant Company: Proximity Russia
Creative Agency: Proximity Russia
Creative Director: Andrey Iliasov
Sector: 45054
Date of Release: 2020-03-01
Notes: We wanted to attract the male’s attention to the Clarins cosmetics line and propose the right creative approach in order to find success with them. Sports is one of the popular digital content consumed by men among all topics. We’ve found an interesting fact: having watched sport extreme video, one of the users wrote that his hands had gotten moisturized. Really extreme ads is non-tradition for beauty category. But starting from both the interests our target audience has and from unconventional insight, we came up with an idea of how to reach the widest-possible audience and achieve a viral effect at minimal expense. The idea uses message addressed to our reptilian brain (R-complex). It stimulates instincts to communicate advertising message. You literally feel this AD with your skin. Just try it!
Other Credits: Marianna Kolupaeva, Strategic Planning Manager
Other Credits: Varvara Sheremet, Junior Art-buyer
Other Credits: Liliya Kechina, Creative Awards Director
Other Credits: Elena Vratskaya, Digital Account Director MediaWise
Other Credits: Irina Zemskaya, Digital Manager MediaWise