16: DIGITAL DESIGN (Innovative coding)

HackYourFuture - Behind The Source - A coding school for refugees - HackYourFuture JPG

HackYourFuture - Behind The Source - HackYourFuture
A coding school for refugees

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HackYourFuture - Behind The Source - HackYourFuture - A coding school for refugees

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Title of Entry: HackYourFuture - Behind The Source
Brand: HackYourFuture
Product/Service: A coding school for refugees
Client: HackYourFuture
Entrant Company: 72andSunny Amsterdam
Creative Agency: 72andSunny Amsterdam
Judging URL: https://www.youtube.com/watch?v=1Zle5TtLrP4&feature=youtu.be
Live site URL: https://www.hackyourfuture.net/bts2020/?gclid=EAIaIQobChMIspGbj-fC6gIVmMx3Ch1_iAPHEAAYASAAEgJXN_D_BwE
Sector: 38275
Support URL: https://www.youtube.com/watch?v=GSyQayMEID8
Chief Creative Officer: Carlo Cavallone
Account Manager: Tony Hoang
Creative Director: Laura Visco
Date of Release: 2020-02-10
Digital Producer: Julie Bourges
Notes: Between 2014 and 2015, tens of thousands of refugees came to the Netherlands, mainly fleeing war in Syria and Eritrea. Even though many of them were given residency permits, today they are still struggling to find work. HackYourFuture, a non-profit coding school for refugees, helps them to become web-developers through a 7-month program — empowering them by unlocking a career within big names of the tech industry. The ‘Behind the Source’ campaign by HackYourFuture aims to reframe the conversation around refugees, and tackles the many stigmas and prejudices that shadow their potential when it comes to applying for a job. It consists of seven portraits that have been hidden in the source code of the online homepages of companies, such as eBay and Accenture, where HackYourFuture graduates now work. All people have to do is go on these websites click ‘View Source’ to discover the portraits, hidden in the code, and read the exceptional journeys of those who went from refugees to employees. 24000+ visitors went behind the source, getting the initiative referenced by the UN Agency as best in class. 13 new companies contacted HackYourFuture to partner up, raising the number of graduates who found a job to 120.
Digital Strategist: Chad Muratev
Designer: Matt Purcell
Production Company: Hecho Studios
Art Director: Guillaume Roukhomovsky & Christian Bauer
Copywriter: KC Hong
Other Credits: Director of Production: Stephanie Oakley
Other Credits: Business Affairs Manager: Julie Katsoula
Other Credits: Music Creative: Leonidas Diamantis
Other Credits: Managing Director: Lauren Portelli
Other Credits: Senior Strategist: Felipe Souza
Other Credits: Sound Designer/Mixer Stainless Sound: Nick Smith
Other Credits: Business Development / Brand Coordinator: Katie Longson
Other Credits: Managing Director HackYourFuture: Wouter Kleijn
Other Credits: Partnership Manager HackYourFuture: Federico Fusco