3: PRINT, OOH (Poster/Billboard campaign (2-6 executions))

Hungry for Destruction - Non-violent action group for nature and environment - ROBIN WOOD JPG
Hungry for Destruction - Non-violent action group for nature and environment - ROBIN WOOD JPG
Hungry for Destruction - Non-violent action group for nature and environment - ROBIN WOOD JPG

Hungry for Destruction - ROBIN WOOD
Non-violent action group for nature and environment

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Hungry for Destruction - ROBIN WOOD - Non-violent action group for nature and environment

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Title of Entry: Hungry for Destruction
Brand: ROBIN WOOD
Product/Service: Non-violent action group for nature and environment
Client: ROBIN WOOD e. V.
Entrant Company: SERVICEPLAN GERMANY
Creative Agency: SERVICEPLAN GERMANY
Creative Director: Markus Maczey, Hans-Peter Sporer, Luitgard Hagl
Title of Piece: Ribs
Title of Piece: Steak
Art Director: Norman Neblich, Michael Lux
Copywriter: Jan Cordes
Chief Creative Officer: Matthias Harbeck
Sector: 38275
Account Manager: Sophia Goossens
Illustrator: Fulco Smit Roeters, THE ARTBOX BV
Date of Release: 2020-01-30
Photographer: Fulco Smit Roeters, THE ARTBOX BV
Notes: All over the world the deforestation of our natural forests is advancing at a rapid pace. One of the main driving forces behind this is the global meat industry clearing large areas for cattle farms. For our client ROBIN WOOD we developed a campaign that shows the devastating effects of this process directly on deliciously arranged pieces of beef. Building on the visual similarity of the texture of beef and deforested as well as burned forest floor, we created artworks that stress the contrast between culinary pleasure and mindless destruction.
Other Credits: Alex Schill, Global Chief Creative Officer
Other Credits: Julian Rinnewitz, Management Supervisor
Other Credits: Geert Jansen, Producer, THE ARTBOX BV
Other Credits: Jonas Binder, Group Head Consultant & Planner & Creative Media Manager, MEDIAPLUS GERMANY