McDonald’s "McFamilies" - McDonald’s
McDonald’s

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Title of Entry:	McDonald’s "McFamilies"
Brand:	McDonald’s
Product/Service:	McDonald’s
Client:	McDonald’s
Entrant Company:	HEIMAT, Berlin
Creative Agency:	HEIMAT, Berlin
Craft Leader(s):	Esra Gülmen
Role:	Creative Director
Creative Director:	Esra Gülmen, Nicolas Blaettry, Matthias Storath
Art Director:	Marco Russo, Adriana Liotta
Copywriter:	Gaia Bonetti, Lisa Reissner
Chief Creative Officer:	Matthias Storath, Guido Heffels
Sector:	RETAIL
Account Manager:	Elisabeth Treichel
Date of Release:	2019-05-13
Notes:	McDonalds. Since its founding a place where families are welcome. But during the last decades the idea of a family is constantly changing. Time to address that. On International Family Day 2019, McDonald’s took a stand for family diversity with their most valuable brand asset. Welcoming all families. McFamilies is an iconic design system celebrating family diversity. We featured it in a film, printed it on the trays on bags on posters and on store signage. With McFamilies, the worlds largest fast food chain set a sign of love to families of any kind.
URL Link (optional):	https://www.youtube.com/watch?v=sVKu4uwuNaI
Other Credits:	Art Buying / Creative Services: Carola Storto
Other Credits:	Agency Producer: Jan Scholz
Other Credits:	Editor: Facundo Prats
Other Credits:	Senior Team Manager Marketing: Alexandra Wachholz
Other Credits:	Chief Marketing Officer: Susan Schramm
Other Credits:	Marketing Director: Jörn Winkler
Other Credits:	Marketing Manager: Daniel Berg