11: BRAND PURPOSE (Brand Activism)

CAPTCHAring Harassment - Gabriela Philippines - Gabriela Philippines JPG
CAPTCHAring Harassment - Gabriela Philippines - Gabriela Philippines MP4 2m:01s

CAPTCHAring Harassment - Gabriela Philippines
Gabriela Philippines

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CAPTCHAring Harassment - Gabriela Philippines - Gabriela Philippines

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Title of Entry: CAPTCHAring Harassment
Brand: Gabriela Philippines
Product/Service: Gabriela Philippines
Client: Gabriela Philippines
Entrant Company: Dentsu Jayme Syfu
Creative Agency: Dentsu Jayme Syfu
Chief Creative Officer: Merlee Jayme
Creative Director: Gary Amante
Art Director: Allan Montayre
Copywriter: Nikko Borromeo
Account Executive: Gabby Santiago, Monica Cabanos
Sector: 45054
Production Company: Tower of Doom
Producer: Carlo Perlas
Date of Release: 2019-03-02
Director: Jopy Arnaldo
Notes: GABRIELA is an organization that helps educate and empower women to fight for their rights and interests through collective action. And since one of the main issues in the Philippines is sexual harassment, we needed to find a way to stop this by getting the message across through an execution that people experience every day.
Editing Company: Tower of Doom
Editor: Jerald Rioflorido
Other Credits: Chief Technologist: JR Ignacio
Other Credits: Creative Technologist: Axel Raymundo / Makit Tabili
Other Credits: Digital Producer: Cyri Sio