4: AMBIENT AND EXPERIENTIAL
Ambient (2020)
4: AMBIENT AND EXPERIENTIAL (Ambient)
JPG
MP4
1m:10s
McDonald’s "McFamilies" - McDonald’s
McDonald’s
Silver
| Title of Entry: | McDonald’s "McFamilies" |
|---|---|
| Brand: | McDonald’s |
| Product/Service: | McDonald’s |
| Client: | McDonald’s |
| Entrant Company: | HEIMAT, Berlin |
| Creative Agency: | HEIMAT, Berlin |
| Creative Director: | Esra Gülmen, Nicolas Blaettry, Matthias Storath |
| Art Director: | Marco Russo, Adriana Liotta |
| Copywriter: | Gaia Bonetti, Lisa Reissner |
| Chief Creative Officer: | Matthias Storath, Guido Heffels |
| Sector: | RETAIL |
| Account Manager: | Elisabeth Treichel |
| Date of Release: | 2019-05-13 |
| Notes: | McDonalds. Since its founding a place where families are welcome. But during the last decades the idea of a family is constantly changing. Time to address that. On International Family Day 2019, McDonald’s took a stand for family diversity with their most valuable brand asset. Welcoming all families. McFamilies is an iconic design system celebrating family diversity. We featured it in a film, printed it on the trays on bags on posters and on store signage. With McFamilies, the worlds largest fast food chain set a sign of love to families of any kind. |
| URL Link (optional): | https://www.youtube.com/watch?v=sVKu4uwuNaI |
| Other Credits: | Art Buying / Creative Services: Carola Storto |
| Other Credits: | Agency Producer: Jan Scholz |
| Other Credits: | Editor: Facundo Prats |
| Other Credits: | Senior Team Manager Marketing: Alexandra Wachholz |
| Other Credits: | Chief Marketing Officer: Susan Schramm |
| Other Credits: | Marketing Director: Jörn Winkler |
| Other Credits: | Marketing Manager: Daniel Berg |
