4: AMBIENT AND EXPERIENTIAL
(Ambient)
McDonald’s "McFamilies" - McDonald’s
McDonald’s
Silver
Title of Entry:
|
McDonald’s "McFamilies" |
Brand:
|
McDonald’s |
Product/Service:
|
McDonald’s |
Client:
|
McDonald’s |
Entrant Company:
|
HEIMAT, Berlin |
Creative Agency:
|
HEIMAT, Berlin |
Creative Director: |
Esra Gülmen, Nicolas Blaettry, Matthias Storath |
Art Director: |
Marco Russo, Adriana Liotta |
Copywriter: |
Gaia Bonetti, Lisa Reissner |
Chief Creative Officer: |
Matthias Storath, Guido Heffels |
Sector: |
38277 |
Account Manager: |
Elisabeth Treichel |
Date of Release: |
2019-05-13 |
Notes: |
McDonalds. Since its founding a place where families are welcome. But during the last decades the idea of a family is constantly changing. Time to address that.
On International Family Day 2019, McDonald’s took a stand for family diversity with their most valuable brand asset. Welcoming all families. McFamilies is an iconic design system celebrating family diversity. We featured it in a film, printed it on the trays on bags on posters and on store signage.
With McFamilies, the worlds largest fast food chain set a sign of love to families of any kind.
|
URL Link (optional): |
https://www.youtube.com/watch?v=sVKu4uwuNaI |
Other Credits: |
Art Buying / Creative Services: Carola Storto |
Other Credits: |
Agency Producer: Jan Scholz |
Other Credits: |
Editor: Facundo Prats |
Other Credits: |
Senior Team Manager Marketing: Alexandra Wachholz |
Other Credits: |
Chief Marketing Officer: Susan Schramm |
Other Credits: |
Marketing Director: Jörn Winkler |
Other Credits: |
Marketing Manager: Daniel Berg |