3: PRINT, OOH (Poster/Billboard campaign (2-6 executions))

McSafe Drive - McDonald's - McDonald's JPG
McSafe Drive - McDonald's - McDonald's JPG
McSafe Drive - McDonald's - McDonald's JPG

McSafe Drive - McDonald's
McDonald's

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McSafe Drive - McDonald's - McDonald's
Title of Entry: McSafe Drive
Brand: McDonald's
Product/Service: McDonald's
Client: McDonald's
Entrant Company: DDB Prague
Creative Agency: DDB Prague
Creative Director: Gert Laubsher
Art Director: Denis Dudek
Designer: Jan Tomášek
Copywriter: Jan Hlavín
Chief Creative Officer: Radouane Hadj Moussa
Sector: 38270
Account Manager: David Šrámek
Date of Release: 2019-11-04
Notes: Hungry drivers aren’t always the safest drivers. They become frustrated quicker, they’re more annoyed and more often unfocused, tired drivers. With McDonald’s being one of the biggest providers of food to drivers in Czech Republic, we can take a strong stand and encourage drivers to drive safely. We created a drive safely campaign telling people not to drive hungry, but to drive safely.
Other Credits: Business Director: Nikola Bochová