3: PRINT, OOH
(Poster/Billboard campaign (2-6 executions))
McSafe Drive - McDonald's
McDonald's
Shortlist
|
Title of Entry:
|
McSafe Drive |
|
Brand:
|
McDonald's |
|
Product/Service:
|
McDonald's |
|
Client:
|
McDonald's |
|
Entrant Company:
|
DDB Prague |
|
Creative Agency:
|
DDB Prague |
| Creative Director: |
Gert Laubsher |
| Art Director: |
Denis Dudek |
| Designer: |
Jan Tomášek |
| Copywriter: |
Jan Hlavín |
| Chief Creative Officer: |
Radouane Hadj Moussa |
| Sector: |
FOOD |
| Account Manager: |
David Šrámek |
| Date of Release: |
2019-11-04 |
| Notes: |
Hungry drivers aren’t always the safest drivers. They become frustrated quicker, they’re more annoyed and more often unfocused, tired drivers. With McDonald’s being one of the biggest providers of food to drivers in Czech Republic, we can take a strong stand and encourage drivers to drive safely. We created a drive safely campaign telling people not to drive hungry, but to drive safely. |
| Other Credits: |
Business Director: Nikola Bochová |
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