15: CREATIVE TECHNOLOGY (Digital Brand Transformation of the Year)

Discovery Dock - Interactive Micro Amusement Park - Immersive permanent exhibition at the port of Hamburg - DuMont Media Group JPG
Discovery Dock - Interactive Micro Amusement Park - Immersive permanent exhibition at the port of Hamburg - DuMont Media Group JPG
Discovery Dock - Interactive Micro Amusement Park - Immersive permanent exhibition at the port of Hamburg - DuMont Media Group JPG
Discovery Dock - Interactive Micro Amusement Park - Immersive permanent exhibition at the port of Hamburg - DuMont Media Group JPG
Discovery Dock - Interactive Micro Amusement Park - Immersive permanent exhibition at the port of Hamburg - DuMont Media Group JPG
Discovery Dock - Interactive Micro Amusement Park - Immersive permanent exhibition at the port of Hamburg - DuMont Media Group JPG
Discovery Dock - Interactive Micro Amusement Park - Immersive permanent exhibition at the port of Hamburg - DuMont Media Group MP4 2m:00s

Discovery Dock - Interactive Micro Amusement Park - DuMont Media Group
Immersive permanent exhibition at the port of Hamburg

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Discovery Dock - Interactive Micro Amusement Park - DuMont Media Group - Immersive permanent exhibition at the port of Hamburg
Title of Entry: Discovery Dock - Interactive Micro Amusement Park
Brand: DuMont Media Group
Product/Service: Immersive permanent exhibition at the port of Hamburg
Client: DuMont Media Group
Entrant Company: Demodern GmbH
Creative Agency: Demodern GmbH
Judging URL: https://present.digital/discovery-dock/
Sector: 45054
Date of Release: 2019-05-13
Notes: The Discovery Dock is a completely new type of immersive, permanent exhibition at the Port of Hamburg. One that uses innovative technologies to take visitors from all over the world, to those areas of the port they wouldn’t normally have access to. After just 9 months of agile project development, the Discovery Dock theme park opened to the general public at the heart of Hamburg’s Hafencity – right next to the Elbphilharmonie. Developing not just a forward-thinking business model, but a unique live experience.