4: AMBIENT AND EXPERIENTIAL (Experiential)
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German Cancer Aid "Spectrum - The world’s most dangerous artwork." - German Cancer Aid
Spectrum - The world’s most dangerous artwork.
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Title of Entry: | German Cancer Aid "Spectrum - The world’s most dangerous artwork." |
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Brand: | German Cancer Aid |
Product/Service: | Spectrum - The world’s most dangerous artwork. |
Client: | German Cancer Aid |
Entrant Company: | HEIMAT, Berlin |
Creative Agency: | HEIMAT, Berlin |
Creative Director: | Tom Hauser |
Art Director: | Christian Lotz |
Copywriter: | Fabian Frauenderka |
Chief Creative Officer: | Matthias Storath, Guido Heffels |
Sector: | PUBLIC & SOCIAL |
Account Manager: | Sophia Uhlich, Claudia Mauthner |
Date of Release: | 2020-01-22 |
Photographer: | Dennis Schnieber |
Notes: | 12,8 million people visit a solarium each year. The result: 3.400 cases of black skincancer. Because of this the Deutsche Krebshilfe wants to ban solariums by law. To raise awareness for the topic we built Spectrum. The most dangerous piece of art in the world. Constructed from real UV-tubes and so dangerous that everyone has to wear protective clothing to worship the deadly sun. The official UV-scale ends at 11. Spektrum is at 15. The exhibits opening day also included a press conference. Spectrum went viral and enflamed a public debate about a solarium ban in Germany. |
URL Link (optional): | https://www.facebook.com/deutschekrebshilfe/videos/2571004943135719/ |
Other Credits: | Co-Agency: Intermate Media GmbH |
Other Credits: | Co-Agency: Achtung! GmbH |
Other Credits: | Artists: Low Bros |
Other Credits: | Construction Team: Croft UG |
Other Credits: | Cinematographer: Claas de Buhr |
Other Credits: | Production Company: Liesel Filmproduktion GmbH |
Other Credits: | Producer: Julian von Hopfgarten |
Other Credits: | Editor: Vladimir Krug |