5: SOCIAL (Influencer Campaigns)

German Federal Association of Funeral Directors JPG
German Federal Association of Funeral Directors JPG
German Federal Association of Funeral Directors JPG
German Federal Association of Funeral Directors MP4 1m:40s

German Federal Association of Funeral Directors "My Coffin" - My Coffin
My Coffin

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German Federal Association of Funeral Directors

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Title of Entry: German Federal Association of Funeral Directors "My Coffin"
Brand: My Coffin
Product/Service: My Coffin
Client: German Federal Association of Funeral Directors
Entrant Company: HEIMAT, Berlin
Creative Agency: HEIMAT, Berlin
Judging URL: https://www.instagram.com/mypersonalcoffin/
Sector: 38275
Date of Release: 2019-04-03
Chief Creative Officer: Matthias Storath, Guido Heffels
Notes: Fashion, sneakers, tattoos: As a society, we openly deal with pretty much everything using unique expression to support our strong opinions. Only when it comes to mortality, fear and uncertainty spread. Death is still a taboo in our society. Together we want to transform the status quo and promote a new progressive approach to understanding, dealing with and talking about death. For My Coffin, upcoming artists created unique coffins for famous German influencers. The coffins act as a catalyst for friction and ultimately discourse, especially in social media. Turning the coffin from a symbol of fear into a unique piece of art and make it "instagramable". 62% of Germans say death is life's biggest catastrophe. But only 32% want to think or talk about it. Germans do not mourn properly anymore. Death is anonym and not part of the society anymore. Death is a taboo. Key Message: Let us face death and talk openly about it. Aim is to reduce fear and to give hope to those who lost someone. Target audience: our aim was to reach the general public with a focus on a younger audience (up to 35 years old), who did not get in touch with decease and death yet.
Account Manager: Judith Schenk, Fabienne Prochnow, Tobias Friedrich, Kai Flögel
Creative Director: Matthias Storath, Johan Kramer, Tom Hauser
Production Company: HEIMAT, Berlin
Art Director: Johanna Schmidt, Ursel Barwinski, Benedikt Wiesbauer
Copywriter: Lisa Reissner, Demiris Samartzidis
Other Credits: Art Buying: Franziska Moeck
Other Credits: Social Media Manager: Julius Korn
Other Credits: Photography: Delia Baum (Delia Baum)
Other Credits: Assistance Photgraphy: Kathrin Leisch (Kathrin Leisch)
Other Credits: Sound Production Company: TRO GmbH
Other Credits: Sound Producer: Markus Steffen (TRO GmbH)
Other Credits: Music Producer: Alexis Papadimitriou (TRO GmbH)
Other Credits: Audio Engineer: Rafael Bratfisch Santiago (Hastings Music)