18: CRAFT (Craft Campaign (any media))

Cultural Heirs JPG
Cultural Heirs JPG
Cultural Heirs JPG
Cultural Heirs MP4 1m:53s
Cultural Heirs MP4 1m:57s

Cultural Heirs "Voice of the Wall" - Voice of the Wall
Voice of the Wall

Cultural Heirs


Title of Entry: Cultural Heirs "Voice of the Wall"
Brand: Voice of the Wall
Product/Service: Voice of the Wall
Client: Cultural Heirs
Entrant Company: HEIMAT, Berlin
Creative Agency: HEIMAT, Berlin
Judging URL: https://voiceofthewall.de/
Live site URL: https://voiceofthewall.de/
Craft Leader(s): Ursel Barwinski
Role: Art Director
Title 1: Website
Title 2: Film
Chief Creative Officer: Matthias Storath, Guido Heffels
Creative Director: Felix Steiner, Nicolas Blättry, Tom Hauser
Art Director: Ursel Barwinski, Marco Russo, Adriana Liotta, Valerio Amaro
Copywriter: Matthias Storath, Isabell Niederwestberg, Levon Karapetyan, Chris Garbutt
Account Manager: Nina Waiser
Production Company: HEIMAT, Berlin
Date of Release: 2019-11-09
Notes: 2019. The day of the fall of the Berlin Wall marks the 30th anniversary. Although several decades have passed: Walls of all kinds threaten our society. Walls between states, religions, and even opinions.
This is why our thinking and freedom worldwide is endangered.

„Die Kulturellen Erben e.V.“ are a Berlin institution whose mission is to promote multicultural exchange. On the occasion of the 30th anniversary of the fall of the Berlin wall, they sent a message to the leaders of the world, answering the following question: “What would the Berlin Wall say today?”

A font was developed from original graffiti letters from the Berlin Wall, which made it possible for the wall to have its say 30 years after it fell. The result: an urgent appeal for freedom. For a world without walls – not even in your mind.

The campaign includes a film, an online tool, its own Instagram channel, a Twitter account, posters and its own font for download.
Editor: Marco Russo, Ilkan Atesöz
Sound Studio: Mokoh Music GmbH
Sound Engineer: Stephan Moritz
URL Link (optional): https://voiceofthewall.de/
Other Credits: PR Company: Achtung! GmbH
Other Credits: PR: Jessica Hartley
Other Credits: Digital Agency: Visualtech GmbH
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