11: BRAND PURPOSE (Brand Activism)
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Cultural Heirs "Voice of the Wall" - Voice of the Wall
Voice of the Wall
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Title of Entry: | Cultural Heirs "Voice of the Wall" |
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Brand: | Voice of the Wall |
Product/Service: | Voice of the Wall |
Client: | Cultural Heirs |
Entrant Company: | HEIMAT, Berlin |
Creative Agency: | HEIMAT, Berlin |
Judging URL: | https://voiceofthewall.de/ |
Live site URL: | https://voiceofthewall.de/ |
Title 1: | Website |
Title 2: | Film |
Chief Creative Officer: | Matthias Storath, Guido Heffels |
Creative Director: | Felix Steiner, Nicolas Blättry, Tom Hauser |
Art Director: | Ursel Barwinski, Marco Russo, Adriana Liotta, Valerio Amaro |
Copywriter: | Matthias Storath, Isabell Niederwestberg, Levon Karapetyan, Chris Garbutt |
Sector: | PUBLIC & SOCIAL |
Account Manager: | Nina Waiser |
Production Company: | HEIMAT, Berlin |
Date of Release: | 2019-11-09 |
Notes: | 2019. The day of the fall of the Berlin Wall marks the 30th anniversary. Although several decades have passed: Walls of all kinds threaten our society. Walls between states, religions, and even opinions. This is why our thinking and freedom worldwide is endangered. „Die Kulturellen Erben e.V.“ are a Berlin institution whose mission is to promote multicultural exchange. On the occasion of the 30th anniversary of the fall of the Berlin wall, they sent a message to the leaders of the world, answering the following question: “What would the Berlin Wall say today?” A font was developed from original graffiti letters from the Berlin Wall, which made it possible for the wall to have its say 30 years after it fell. The result: an urgent appeal for freedom. For a world without walls – not even in your mind. The campaign includes a film, an online tool, its own Instagram channel, a Twitter account, posters and its own font for download. |
Editor: | Marco Russo, Ilkan Atesöz |
Sound Studio: | Mokoh Music GmbH |
Sound Engineer: | Stephan Moritz |
URL Link (optional): | https://voiceofthewall.de/ |
Other Credits: | PR Company: Achtung! GmbH |
Other Credits: | PR: Jessica Hartley |
Other Credits: | Digital Agency: Visualtech GmbH |