11: BRAND PURPOSE (Brand Activism)
Cultural Heirs "Voice of the Wall" - Voice of the Wall
Voice of the Wall
|Title of Entry:||Cultural Heirs "Voice of the Wall"|
|Brand:||Voice of the Wall|
|Product/Service:||Voice of the Wall|
|Entrant Company:||HEIMAT, Berlin|
|Creative Agency:||HEIMAT, Berlin|
|Live site URL:||https://voiceofthewall.de/|
|Chief Creative Officer:||Matthias Storath, Guido Heffels|
|Creative Director:||Felix Steiner, Nicolas Blättry, Tom Hauser|
|Art Director:||Ursel Barwinski, Marco Russo, Adriana Liotta, Valerio Amaro|
|Copywriter:||Matthias Storath, Isabell Niederwestberg, Levon Karapetyan, Chris Garbutt|
|Sector:||PUBLIC & SOCIAL|
|Account Manager:||Nina Waiser|
|Production Company:||HEIMAT, Berlin|
|Date of Release:||2019-11-09|
|Notes:||2019. The day of the fall of the Berlin Wall marks the 30th anniversary. Although several decades have passed: Walls of all kinds threaten our society. Walls between states, religions, and even opinions.
This is why our thinking and freedom worldwide is endangered.
„Die Kulturellen Erben e.V.“ are a Berlin institution whose mission is to promote multicultural exchange. On the occasion of the 30th anniversary of the fall of the Berlin wall, they sent a message to the leaders of the world, answering the following question: “What would the Berlin Wall say today?”
A font was developed from original graffiti letters from the Berlin Wall, which made it possible for the wall to have its say 30 years after it fell. The result: an urgent appeal for freedom. For a world without walls – not even in your mind.
The campaign includes a film, an online tool, its own Instagram channel, a Twitter account, posters and its own font for download.
|Editor:||Marco Russo, Ilkan Atesöz|
|Sound Studio:||Mokoh Music GmbH|
|Sound Engineer:||Stephan Moritz|
|URL Link (optional):||https://voiceofthewall.de/|
|Other Credits:||PR Company: Achtung! GmbH|
|Other Credits:||PR: Jessica Hartley|
|Other Credits:||Digital Agency: Visualtech GmbH|