3: PRINT, OOH (Print campaign (2-6 executions))

Tan Tickets - Sun Holidays Tours - Sun Holidays JPG
Tan Tickets - Sun Holidays Tours - Sun Holidays JPG
Tan Tickets - Sun Holidays Tours - Sun Holidays JPG
Tan Tickets - Sun Holidays Tours - Sun Holidays JPG

Tan Tickets - Sun Holidays
Sun Holidays Tours

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Tan Tickets - Sun Holidays - Sun Holidays Tours

Shortlist

Title of Entry: Tan Tickets
Brand: Sun Holidays
Product/Service: Sun Holidays Tours
Client: Sun Holidays
Entrant Company: TBWA\RAAD
Creative Agency: TBWA\RAAD
Title of Piece: Brazil - Norway
Title of Piece: Poland - Tanzania
Title of Piece: Switzerland - Sri Lanka
Title of Piece: Vietnam - Hungary
Chief Creative Officer: Walid Kanaan
Sector: 38279
Date of Release: 2019-12-23
Notes: Tanning is a topic that comes up in conversation often. In fact, it’s also a political/socio-economic topic in the region, because being darker is seen as sexy in; e.g.: Europe, but the opposite is true in SE and E Asia. The visual is also arresting in the Middle East, because bare skin is seldom used in advertising, due to the restrictions imposed by most Arab governments. This adds to the print’s stopping power. The visual was chosen because of its relatability to the masses, its simplicity in communicating the benefit of travel in general as well as the regional complexities related to showing bikini-clad women.
Other Credits: Executive Creative Director: Bruno Bomediano
Other Credits: Head of Art: Claudio Campisto
Other Credits: Head of Copy: Simon Raîaghello
Other Credits: General Manager: Joe Lahham
Other Credits: Communications Director: Romy Abdelnour