18: CRAFT
Outstanding Photography (any media) (2020)
18: CRAFT (Outstanding Photography (any media))




Don't KFC and drive - KFC
KFC

Bronze
Title of Entry: | Don't KFC and drive |
---|---|
Brand: | KFC |
Product/Service: | KFC |
Client: | KFC |
Entrant Company: | TBWA\RAAD |
Creative Agency: | TBWA\RAAD |
Craft Leader(s): | Bruno Bomediano |
Role: | Executive Creative Director |
Art Director: | Felipe Menezes |
Designer: | Rijin Kunnath |
Copywriter: | Sabine Haddad |
Chief Creative Officer: | Walid Kanaan |
Sector: | FOOD |
Account Manager: | Ashleigh Morgan |
Date of Release: | 2020-02-23 |
Photographer: | Daniel Botezatu |
Notes: | Eating a piece of chicken or sipping on a coffee while driving is second nature to most drivers in the UAE, who are used to spending hours stuck in traffic. However, the reality is that only a few realise just how unsafe it can be. It has been proven that eating and drinking, just like doing your makeup or texting, is one of the most common forms of how people get distracted while driving. It presents a huge safety risks to the drivers and others. UAE drivers caught eating while driving now run the risk of ending up with a fine up to AED 1000, and having 12 black points added to their record. So even if you think you can’t resist the delicious smell and taste of KFC, we recommend you wait to be parked to enjoy it in safety! |
Other Credits: | Executive Creative Director: Manuel Borde, Bruno Bomediano |
Other Credits: | Associate Creative Director: Alberto Triana, Federico Mariani |
Other Credits: | Production: Rouba Asmar, Alia Fakha |
Other Credits: | Strategy: Remie Abdo, Maxime Menant |
Other Credits: | General Manager: Joe Lahham |
Other Credits: | Account Director: John Abiad |
Other Credits: | Media Agency: Hearts & Science |