9: INTEGRATED (Integrated)

Nutella Twins - Nutella - Nutella JPG
Nutella Twins - Nutella - Nutella MP4 1m:59s

Nutella Twins - Nutella
Nutella

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Nutella Twins - Nutella - Nutella
Title of Entry: Nutella Twins
Brand: Nutella
Product/Service: Nutella
Client: Ferrero
Entrant Company: Ogilvy
Creative Agency: Ogilvy
Chief Creative Officer: Giuseppe Mastromatteo
Account Executive: Chief Digital Officer: Daniele Bacigalupi
Account Manager: Account Director: Lina Scalea - Account Executive: Serena Sacchero
Creative Director: Lavinia Francia, Valeria Cornelio, Paolo Tognoni
Sector: 38270
Media Executive: Social Media Manager: Emma Grisi
Digital Strategist: Senior Digital Strategist: Nicola Pavan
Art Director: Senior Art Director: Andrea Sghedoni
Date of Release: 2019-10-07
Notes: In 2019, facing the rising discriminating tendencies, Nutella launched Twins: a limited edition of twin jars, distributed all over Italy. People were invited to find their Nutella Twin, and discover there's always something that unites us, even when we're far apart.
Support URL 1: https://www.youtube.com/watch?v=a6O5Yd8xwsc
Support URL 2: https://www.facebook.com/watch/?v=2479668718946825
Other Credits: Director: Maki Gherzi - Haibun
Other Credits: Photographer: Marco Craig
Other Credits: Design & Consulting Director: Marco PelĂ  - UX: Silvia Riva
Other Credits: Project Management: Stella Stasi
Other Credits: Data Partner: Google Carla Leveratto, Creative Partnership Manager
Other Credits: Developers Team: Marco Manfredi, Alberto Amerio, Andrea Nigro, Paolo Drovetti, Kushan Gunasinghe
Other Credits: Head of Content, Social & PR: Luca De Fino
Other Credits: Agency Producer: Francesca D'Agostino
Other Credits: Strategy: Alessia Vitali (head of Strategy), Gaia Ottaviano (Senior Strategic Planner)