9: INTEGRATED
(Integrated)
Nutella Twins - Nutella
Nutella
Bronze
Title of Entry:
|
Nutella Twins |
Brand:
|
Nutella |
Product/Service:
|
Nutella |
Client:
|
Ferrero |
Entrant Company:
|
Ogilvy |
Creative Agency:
|
Ogilvy |
Chief Creative Officer: |
Giuseppe Mastromatteo |
Account Executive: |
Chief Digital Officer: Daniele Bacigalupi |
Account Manager: |
Account Director: Lina Scalea - Account Executive: Serena Sacchero |
Creative Director: |
Lavinia Francia, Valeria Cornelio, Paolo Tognoni |
Sector: |
FOOD |
Media Executive: |
Social Media Manager: Emma Grisi |
Digital Strategist: |
Senior Digital Strategist: Nicola Pavan |
Art Director: |
Senior Art Director: Andrea Sghedoni |
Date of Release: |
2019-10-07 |
Notes: |
In 2019, facing the rising discriminating tendencies, Nutella launched Twins: a limited edition of twin jars, distributed all over Italy. People were invited to find their Nutella Twin, and discover there's always something that unites us, even when we're far apart. |
Support URL 1: |
https://www.youtube.com/watch?v=a6O5Yd8xwsc |
Support URL 2: |
https://www.facebook.com/watch/?v=2479668718946825 |
Other Credits: |
Director: Maki Gherzi - Haibun |
Other Credits: |
Photographer: Marco Craig |
Other Credits: |
Design & Consulting Director: Marco PelĂ - UX: Silvia Riva |
Other Credits: |
Project Management: Stella Stasi |
Other Credits: |
Data Partner: Google Carla Leveratto, Creative Partnership Manager |
Other Credits: |
Developers Team: Marco Manfredi, Alberto Amerio, Andrea Nigro, Paolo Drovetti, Kushan Gunasinghe |
Other Credits: |
Head of Content, Social & PR: Luca De Fino |
Other Credits: |
Agency Producer: Francesca D'Agostino |
Other Credits: |
Strategy: Alessia Vitali (head of Strategy), Gaia Ottaviano (Senior Strategic Planner) |