Cultural Heirs "Voice of the Wall" - Voice of the Wall
Voice of the Wall

Gold

Title of Entry:	Cultural Heirs "Voice of the Wall"
Brand:	Voice of the Wall
Product/Service:	Voice of the Wall
Client:	Cultural Heirs
Entrant Company:	HEIMAT, Berlin
Creative Agency:	HEIMAT, Berlin
Judging URL:	https://voiceofthewall.de/
Sector:	N/A
Chief Creative Officer:	Matthias Storath, Guido Heffels
Account Manager:	Nina Waiser
Creative Director:	Felix Steiner, Nicolas Blättry, Tom Hauser
Date of Release:	2019-11-09
Digital Producer:	Visualtech GmbH
Notes:	2019. The day of the fall of the Berlin Wall marks the 30th anniversary. Although several decades have passed: Walls of all kinds threaten our society. Walls between states, religions, and even opinions. This is why our thinking and freedom worldwide is endangered. „Die Kulturellen Erben e.V.“ are a Berlin institution whose mission is to promote multicultural exchange. On the occasion of the 30th anniversary of the fall of the Berlin wall, they sent a message to the leaders of the world, answering the following question: “What would the Berlin Wall say today?” A font was developed from original graffiti letters from the Berlin Wall, which made it possible for the wall to have its say 30 years after it fell. The result: an urgent appeal for freedom. For a world without walls – not even in your mind. The campaign includes a film, an online tool, its own Instagram channel, a Twitter account, posters and its own font for download.
Production Company:	HEIMAT, Berlin
Art Director:	Ursel Barwinski, Marco Russo, Adriana Liotta, Valerio Amaro
Copywriter:	Matthias Storath, Isabell Niederwestberg, Levon Karapetyan, Chris Garbutt
Other Credits:	PR: Jessica Hartley
Other Credits:	PR Company: Achtung! GmbH
Other Credits:	Sound Production Company: Mokoh Music GmbH, Stephan Moritz