15: CREATIVE TECHNOLOGY (Use of AI)

The Wedding of Siri & Alexa - Tourism - Vienna Tourist Board JPG
The Wedding of Siri & Alexa - Tourism - Vienna Tourist Board JPG
The Wedding of Siri & Alexa - Tourism - Vienna Tourist Board JPG
The Wedding of Siri & Alexa - Tourism - Vienna Tourist Board JPG
The Wedding of Siri & Alexa - Tourism - Vienna Tourist Board JPG
The Wedding of Siri & Alexa - Tourism - Vienna Tourist Board MP4 2m:14s

The Wedding of Siri & Alexa - Vienna Tourist Board
Tourism

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The Wedding of Siri & Alexa - Vienna Tourist Board - Tourism

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Title of Entry: The Wedding of Siri & Alexa
Brand: Vienna Tourist Board
Product/Service: Tourism
Client: Vienna Tourist Board
Entrant Company: SERVICEPLAN GERMANY
Creative Agency: SERVICEPLAN GERMANY
Judging URL: http://thisisforthejury.com/siriandalexa/activation
Live site URL: https://www.siriandalexa.com/
Sector: 38279
Chief Creative Officer: Matthias Harbeck
Account Manager: Julia Meinetsberger, Jeferson Lopes Cocate, Franziska Borgwald
Creative Director: Moritz Dornig, Matthias Schuster
Date of Release: 2019-04-25
Notes: In 2019, Vienna celebrated the arrival of both EuroPride and marriage equality. The Vienna Tourist Board wanted to make everyone aware of that – by celebrating a wedding stunt with the world: The Wedding of Siri and Alexa – the world’s first A.I. marriage. Our Alexa Skill “The Pride Skill” made it possible: with a special trigger, a dialogue can be initiated between Siri and Alexa that leads to the symbolic marriage of the two AIs. “The Pride Skill” is officially available in the Amazon Skill Store. This way everyone in the world could marry their own Siri and Alexa to get in the mood for EuroPride Vienna and to take a stand for gay marriage – even in countries where gay marriage is controversial and illegal. The Vienna Tourist Board went all out for the wedding stunt: The smart bridals got their own wedding page where we shared exclusive content. They even had their own Facebook and Instagram where you could follow the entire love story – from their first date to the honey moon. The campaign took of instantly in Austria, received praise from press, TV and media outlets, and generated European and global attention. “The Wedding of Siri and Alexa" raised voice for gay marriage rights and invited more people to come to EuroPride than ever before: a record number of over 1.5 Million visitors.
Art Director: Elena Sorokova, Rebecca Labiner, Alessia Coschignano, Hendrik Haupt
Copywriter: Nedim Aktas
Other Credits: Alex Schill, Global Chief Creative Officer
Other Credits: Jason Romeyko, Worldwide Executive Creative Director
Other Credits: Alexander Nagel, Managing Director
Other Credits: Christoph Everke, Managing Partner
Other Credits: Markus Maczey, Creative Managing Director, PLAN.NET GERMANY
Other Credits: Tammy Jajes, Richard Wegele, Lilia Jaafar, Friederike Fröhlich, Philipp Elsner, PLAN.NET GERMANY
Other Credits: Jonas Heitzer, Creative Code, PLAN.NET GERMANY
Other Credits: Georg Blume, Werner Brunthaler, Post Production, DOCKYARD
Other Credits: Manuel Kotulla, Inés Kossack, Timon Patris, Andrea Lee, Post Production, NEVEREST
Other Credits: Sebastian Larossa-Lombardi, Producer, PPM Film