Butterfly Coach – Your most personal trainer - Butterfly Coach
Butterfly Coach

Shortlist

Title of Entry:	Butterfly Coach – Your most personal trainer
Brand:	Butterfly Coach
Product/Service:	Butterfly Coach
Client:	BF Coach GmbH
Entrant Company:	SERVICEPLAN GERMANY
Creative Agency:	SERVICEPLAN GERMANY
Judging URL:	http://thisisforthejury.com/butterflyapp/
Sector:	N/A
Account Manager:	Marina Ludwig, Marco Dinoto, Nicolas Holtzmeyer, PLAN.NET GERMANY
Creative Director:	Richard Wegele, Tobias Mayer, PLAN.NET GERMANY
Date of Release:	2019-04-15
Digital Producer:	Christian Göschl, Helena Mertig, PLAN.NET GERMANY
Notes:	We developed a fitness app for people that don’t believe in fitness apps. A digital personal trainer that gets to know every user individually – and uses fun and functional design to keep them motivated. Smart data guarantees that no two workouts are ever the same. And choses the perfect exercises based on your goals, your feedback and over 50 other parameters. Butterfly Coach adapts to your needs. Just like a real personal trainer. But as an app with a bold design that sets new standards. The app works like a chat between friends. Your coach is there for you 24/7. Challenges you. Learns from you and gives you tips and rewards you with points and trophies. You get everything you need via direct message, exactly when you need it. That makes the user experience feel very intuitive. And helps you make better decisions for yourself every day. To make user experience of Butterfly Coach unique, we used smart data, a new kind of user interaction and an innovative UX design. The app asks for the fitness goals of the user and can adapt and learn along the way. For that, our AI analyses data from the individual user and the whole community as well. For every new workout, exercises and nutrition tips are individually selected for each user. The user interacts with Butterfly Coach through an innovative Personal Trainer Chatbot. That way, a virtual coach is there for the user 24/7 and provides motivation and ideas for a healthier lifestyle whenever they are needed. Our design is bold, fun, and breaks conventions to create an unseen, engaging experience for the user. Vibrant colors and gradients do away with the neutral, monochrome design of our competitors. And transport the energy a fitness app really deserves. Interactive elements in the app help users to reach their goals playfully and stay motivated for the long term. Experience points can be collected by working out, partaking in weekly challenges, answering quizzes correctly and more. Over time, users reach new levels and unlock the most beautiful trophies on the market.
Designer:	Sandy Mehner, PLAN.NET GERMANY
UX Designer:	Alexander Kneifel, PLAN.NET GERMANY
Art Director:	Philipp Elsner, Dominik Prexl, PLAN.NET GERMANY
Copywriter:	Friederike Fröhlich, Philipp Stremlau, Laura Bergler, PLAN.NET GERMANY
Other Credits:	Alex Schill, Global Chief Creative Officer
Other Credits:	Markus Maczey, Managing Director, PLAN.NET GERMANY
Other Credits:	Oliver Bruckner, Managing Director, PLAN.NET GERMANY
Other Credits:	Dennis Bono, General Manager, MEDIAPLUS GERMANY
Other Credits:	Emanuele Fino, Director Strategic Buying, PLAN.NET GERMANY
Other Credits:	Roman Prochnow, Producer, NEVEREST
Other Credits:	Nicole Ostermeier, Postproducer, NEVEREST
Other Credits:	Linda Hettinger, Junior Experience Concepter, PLAN.NET GERMANY
Other Credits:	Jonas Heitzer, Creative Coder, PLAN.NET GERMANY