18: CRAFT (Outstanding Art Direction (billboards/poster))

Space to Create - Real Estate - Foundry 852 JPG
Space to Create - Real Estate - Foundry 852 JPG
Space to Create - Real Estate - Foundry 852 JPG
Space to Create - Real Estate - Foundry 852 JPG
Space to Create - Real Estate - Foundry 852 JPG
Space to Create - Real Estate - Foundry 852 JPG

Space to Create - Foundry 852
Real Estate

Share:
Space to Create - Foundry 852 - Real Estate

Shortlist

Title of Entry: Space to Create
Brand: Foundry 852
Product/Service: Real Estate
Client: WPP
Entrant Company: Ogilvy Hong Kong
Creative Agency: Ogilvy Hong Kong
Craft Leader(s): Michele Salati
Creative Director: Michele Saalati
Art Director: Michele Salati
Designer: Daniel Brokstad, Edu Torres, Mark Bohle, Gianluca Crudele, Fabian Fohrer, Nam Huynh, Raffael Kormann, Charlene Man.
Chief Creative Officer: Reed Collins
Sector: 45054
Date of Release: 2020-02-12
Notes: To spark interest in Foundry 852 - A WPP Campus, we collaborated with designers from Hong Kong and around the world to create typographic posters that brought our 'Space to Create' campus launch idea to life. Each poster featured traditional Chinese characters that had been playfully reinterpreted using dynamic, colourful illustrations that reflected the meaning of each headline. We also created digital animations of the illustrations, including an interactive installation where the Chinese characters would respond to the movements of people in the new campus in real-time.
Other Credits: Sound deisgner: Yiannis Loukos