11: BRAND PURPOSE (Brand Activism)

The Sign - The Coca-Cola Company - The Coca-Cola Company JPG
The Sign - The Coca-Cola Company - The Coca-Cola Company MP4 1m:04s

The Sign - The Coca-Cola Company
The Coca-Cola Company

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The Sign - The Coca-Cola Company - The Coca-Cola Company

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Title of Entry: The Sign
Brand: The Coca-Cola Company
Product/Service: The Coca-Cola Company
Client: The Coca-Cola Company
Entrant Company: Publicis Italy
Creative Agency: Publicis Italy
Chief Creative Officer: Bruno Bertelli, Cristiana Boccassini
Creative Director: Davide Boscacci
Art Director: Andrea Raia
Copywriter: Matteo Gatto
Sector: 38262
Date of Release: 2019-05-27
Other Credits: Account Team: Lorenza Montorfano, Marcia Carneiro
Other Credits: Illustrator: Davide Barco