11: BRAND PURPOSE
(Brand Activism)
The Sign - The Coca-Cola Company
The Coca-Cola Company
Shortlist
Title of Entry:
|
The Sign |
Brand:
|
The Coca-Cola Company |
Product/Service:
|
The Coca-Cola Company |
Client:
|
The Coca-Cola Company |
Entrant Company:
|
Publicis Italy |
Creative Agency:
|
Publicis Italy |
Chief Creative Officer: |
Bruno Bertelli, Cristiana Boccassini |
Creative Director: |
Davide Boscacci |
Art Director: |
Andrea Raia |
Copywriter: |
Matteo Gatto |
Sector: |
NON-ALCOHOLIC DRINKS |
Date of Release: |
2019-05-27 |
Other Credits: |
Account Team: Lorenza Montorfano, Marcia Carneiro |
Other Credits: |
Illustrator: Davide Barco |