18: CRAFT (Outstanding Animation (film/video))
JPG
MP4
2m:00s
The Bitter Bond - Born Free Foundation
Charity
Silver
Title of Entry: | The Bitter Bond |
---|---|
Brand: | Born Free Foundation |
Product/Service: | Charity |
Client: | Born Free Foundation |
Entrant Company: | ENGINE |
Creative Agency: | ENGINE |
Craft Leader(s): | Paul Jordan |
Role: | Executive Creative Director |
Creative Director: | Steve Hawthorne & Katy Hopkins |
Sector: | N/A |
Production Company: | Blinkink and Zombie Studio |
Producer: | Bart Yates, Natália Gouvea, Stefanie Dias Cinematography by: Lucas Barreto |
Date of Release: | 2019-09-24 |
Director: | Daniel Salles and Paulo Garcia |
Notes: | Born Free wanted the world to know that most lions in South Africa aren’t born free. They’re raised in captivity, exploited for profit, then sold to hunters. So we created ‘The Bitter Bond’: an animated story of a lion keeper and her cub that ends in the ultimate betrayal. The film has gathered over 13 million views, 300,000 shares (including by Ellen DeGeneres) and over 275,000 petition signatures. But best of all, the South African Tourist Board has changed its policy. It no longer recommends any activity where there is human interaction with predators. No cuddling. No photos. No hunting. |
Other Credits: | Creatives - James Hodson & Jason Keet |
Other Credits: | Executive Creative Director - Paul Jordan |
Other Credits: | Account Handling - Eve Bui, Tom Butler, Katie Gould |
Other Credits: | Agency Producer - Stefanie Forbes |
Other Credits: | Planning - Laura Sammarco |
Other Credits: | Social - Gemma Glover & Jack Cartwright |
Other Credits: | Animation producers - Marcio Lovato, Antonela Castro, Leticia Harumi |