Made in Fukushima. A book made out of rice straw grown on decontaminated farmland. - METER Group
METER Enviroment

Gold

Title of Entry:	Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.
Brand:	METER Group
Product/Service:	METER Enviroment
Client:	METER Group
Entrant Company:	SERVICEPLAN GERMANY
Creative Agency:	SERVICEPLAN GERMANY
Creative Director:	Franz Röppischer, Lorenz Langgartner
Art Director:	Eduardo Alvarez
Copywriter:	Carolina Soto
Sector:	PUBLIC & SOCIAL
Date of Release:	2019-03-15
Photographer:	Nick Frank
Notes:	After the 2011 Fukushima nuclear disaster, over 25,000 hectares of farmland were contaminated. Environmental technology specialists together with Japanese scientists developed a sustainable decontamination method that allows farmers to grow perfectly safe rice again. However, people would not to buy the rice, because they failed to understand the scientific data. Made in Fukushima is a book made out of rice straw from the decontaminated fields in Fukushima. It helps people understand the decontamination, by turning the rice into the medium and the data into understanding. Each book contains 296 pages, made out of the rice straw—grown, harvested, dried, cleaned, cut and crafted into unique paper—from decontaminated fields in Fukushima. The art direction combines traditional Japanese methods with modern design. The photography was spread across page borders to let the reader experience the book as a journey. The paper was produced together with Japanese and international paper production specialists, to contain a visible part of rice straw without distracting from the information and photography. Pages with photo sequences from Fukushima were bound using Japanese binding, which creates ‘inside pages’. These were used to show the radiation at the locations the photos were taken.
URL Link (optional):	https://www.madeinfukushima.com/
Other Credits:	Alex Schill, Global Chief Creative Officer
Other Credits:	Robert Kaminski, Head of Print Production
Other Credits:	Dr. Colin Campbell, Christian Hertel, Scott Campbell, Kirsten Ralph, Julia Mumford, Kersten Campbell, METER Group
Other Credits:	Dr. Masaru Mizoguchi, Yoichi Tao, The University of Tokyo / Fukushima Saisei (Idea Creation)
Other Credits:	Gabriela Baka, Sebastian Haiss, Ricardo Abbaszadeh, Maximilian Heitsch, Moby Digg (Design)
Other Credits:	Johannes Maierbacher, Andreas Wolf, Albert Coon (Film Production)
Other Credits:	Yuta Matthew Kato, SAS ­ Shoot in Japan (Film Production)
Other Credits:	Quentin Lichtblau, Writer
Other Credits:	Saurabh Kakade, Creative
Other Credits:	Rumi Tominaga, Ivan Kovac, Freelance Producer / Cinematographer