11: BRAND PURPOSE (Brand Purpose)

Made in Fukushima. A book made out of rice straw grown on decontaminated farmland. - METER Enviroment - METER Group JPG
Made in Fukushima. A book made out of rice straw grown on decontaminated farmland. - METER Enviroment - METER Group MP4 2m:00s
Made in Fukushima. A book made out of rice straw grown on decontaminated farmland. - METER Enviroment - METER Group PDF

Made in Fukushima. A book made out of rice straw grown on decontaminated farmland. - METER Group
METER Enviroment

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Made in Fukushima. A book made out of rice straw grown on decontaminated farmland. - METER Group - METER Enviroment

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Title of Entry: Made in Fukushima. A book made out of rice straw grown on decontaminated farmland.
Brand: METER Group
Product/Service: METER Enviroment
Client: METER Group
Entrant Company: SERVICEPLAN GERMANY
Creative Agency: SERVICEPLAN GERMANY
Creative Director: Franz Röppischer, Lorenz Langgartner
Art Director: Eduardo Alvarez
Copywriter: Carolina Soto
Sector: 38275
Production Company: Albert Coon
Producer: Johannes Maierbacher
Date of Release: 2019-03-15
DOP: Andreas Wolf
Notes: After the 2011 Fukushima nuclear disaster, over 25,000 hectares of farmland were contaminated. Environmental technology specialists from METER together with Dr. Masaru Mizoguchi from The University of Tokyo and the NPO Fukushima Saisei, developed a sustainable decontamination method that allows farmers to grow perfectly safe rice again. However, people would not to buy the rice, because they failed to understand the scientific data behind the method. Made in Fukushima is a book made out of rice straw from the decontaminated fields in Fukushima. It helps people understand the decontamination, by turning the rice into the medium and the data into understanding. To tell the story, the book uses a wide range of resources: photography, interviews, reports, background information, data and its visualization. By turning the complex data into a more comprehensive form, decision makers in the environment and food industries could understand the proven decontamination method. From this and PR, over 500 follow ups and 20 million contacts as well as new business were generated. Today, the price of Fukushima rice is on the rise.
URL Link (optional): https://www.madeinfukushima.com/
Other Credits: Alex Schill, Global Chief Creative Officer
Other Credits: Saurabh Kakade, Creative
Other Credits: Robert Kaminski, Head of Print Production
Other Credits: Dr. Colin Campbell, Christian Hertel, Scott Campbell, Kirsten Ralph, Julia Mumford, Kersten Campbell, METER Group
Other Credits: Dr. Masaru Mizoguchi, Yoichi Tao, The University of Tokyo / Fukushima Saisei (Idea Creation)
Other Credits: Nick Frank, Photographer
Other Credits: Gabriela Baka, Sebastian Haiss, Ricardo Abbaszadeh, Maximilian Heitsch, Moby Digg (Design)
Other Credits: Quentin Lichtblau, Writer
Other Credits: Rumi Tominaga, Ivan Kovac, Freelance Producer / Cinematographer
Other Credits: Yuta Matthew Kato, SAS ­ Shoot in Japan (Film Production)