11: BRAND PURPOSE (Brand Activism)



Dot Translate - Dot Translate
Communication Technology

Shortlist
Title of Entry: | Dot Translate |
---|---|
Brand: | Dot Translate |
Product/Service: | Communication Technology |
Client: | Dot Incorporation |
Entrant Company: | SERVICEPLAN GERMANY |
Creative Agency: | SERVICEPLAN GERMANY |
Creative Director: | Franz Röppischer, Lorenz Langgartner |
Art Director: | Eduardo Alvarez |
Copywriter: | Carolina Soto |
Sector: | N/A |
Production Company: | Paulus Co. Ltd |
Producer: | Kyungsin Kim |
Date of Release: | 2019-03-15 |
Director: | Dahoon Chung |
DOP: | Yongsang Cho |
Notes: | For 285 million blind and visually impaired people worldwide, only 3% of all text content is available in braille. Dot Translate is the first AI braille translator working at near-human accuracy. Trained with millions of highly accurate translation samples, made accessible through an intuitive web interface, Dot devices and other digital braille devices. Formats and sources cover a wide range: type, e-pub, pdf, txt, doc, rtf, html, voice and even translating whole websites. Existing braille translation software works by applying a small set of pre-defined rules, which doesn’t cover many cases. Our approach is different: We use a machine learning based system. This is important, because due to the nature of Machine Learning and a feedback tool, usage increases the accuracy. The key was obtaining large amounts of training data and users. To obtain data, we partnered with stakeholders and content owners, to increase users, we made our product free to use, challenging existing software pricing at up to $700. |
URL Link (optional): | https://translate.dotincorp.com/ |
Other Credits: | Alex Schill, Global Chief Creative Officer |
Other Credits: | Saurabh Kakade, Creative |
Other Credits: | Eric Ju Yoon Kim, Jae Seong Joo, Ki Sung, Ahrum Choi, Jimin Ryu, Ki Hwan Joo, Dot Incorporation |
Other Credits: | Yeong Kyu Yoo, Nara Ok, cloudandco / Dot Incorporation (Design) |
Other Credits: | Dieter Pries, Bozhidar Yovchev, Anton Petrov, Vasil Vasilev, Hyperinteractive (Digital Development) |
Other Credits: | Daniel Kuhnlein, Standardabweichung (Creative Code) |
Other Credits: | Julie Kang, Yoon Seo, Jihyun Seo, Yujin Ko, Yerim Kim, Serviceplan Korea |
Other Credits: | Handong Ryu, Cinematographer, Paulus Co. Ltd |
Other Credits: | Maximilian Heitsch, Niklas May, Marco Kawan, Sebastian Haiss, Moby Digg (Digital Design) |