11: BRAND PURPOSE (Brand Activism)

ONE RACE - NEW NATIONAL STADIUM JAPAN - JAPAN SPORT COUNCIL JPG
ONE RACE - NEW NATIONAL STADIUM JAPAN - JAPAN SPORT COUNCIL MP4 2m:03s

ONE RACE - JAPAN SPORT COUNCIL
NEW NATIONAL STADIUM JAPAN

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ONE RACE - JAPAN SPORT COUNCIL - NEW NATIONAL STADIUM JAPAN

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Title of Entry: ONE RACE
Brand: JAPAN SPORT COUNCIL
Product/Service: NEW NATIONAL STADIUM JAPAN
Client: JAPAN SPORT COUNCIL
Entrant Company: DENTSU INC.
Creative Agency: DENTSU INC.
Duration of Entry: 02:01
Chief Creative Officer: FOR FULL CREDITS LIST PLEASE SEE MAIN ENTRY DETAILS PAGE
Sector: 45054
Date of Release: 2019-12-21
Notes: The new national stadium will serve as the main stadium for the 2020 Tokyo Olympics/Paralympics. For its opening event, we came to the conclusion that it should have a powerful significance towards society. We wanted to hold a race that embodies the influence of sports, which is to unite humanity as one. By creating a new sporting competition that removes the invisible walls that existed in sports, we wanted to show the first step to a world in which people can live together regardless of race, gender, or disability. We thought that was the most meaningful message and experience for those who set foot on the new stadium for the first time. On the day of the inauguration of the new national stadium, we presented a new experience realized by the power of sports to over 60,000 spectators and other Japanese audiences watching the event on television. We wanted to convey to them the message of significance to humanity through the power of sports along with this moving experience. "ONE RACE": A new event that breaks barriers found in sports. Sports has always been divided. Abled to Disabled. Men to Women. ONE RACE is the first in history to break down these barriers, where athletes of different events form teams to compete against one another. We created a universal baton for all athletes to use. ONE RACE expands beyond borders, connecting stadiums of 3 different nations online. Top athletes from around the world gathered to support this concept. Athletes and para-athletes made teams and the very tops of the world confronted each other. The sight at the stadium on that day was one, never seen before. - Media Exposure: Television: 42, Newspaper: 65, Internet: 1917 - The stadium had 60,000 spectators. The race was broadcasted on national television with viewer ratings scoring over 10%. Then, we built walls. Now, we break them. We believe in a future, a world that celebrates this sport like all others.
Full Credits: Yuya Furukawa Executive Creative Director DENTSU INC. Kaoru Sugano Creative Director DENTSU INC. Kota Tohata Creative Director DENTSU INC. Tetsuya Tsukamoto Art Director DENTSU INC. Hirokazu Ueda Copywriter DENTSU INC. Kana Koyama Copywriter DENTSU INC. Kohei Ai Producer DENTSU INC. Atsushi Otaki Creative Planner / Creative Technologist DENTSU INC. Kyoko Yonezawa Creative Technologist DENTSU INC. Eiji Akamatsu Producer DENTSU INC. Kota Yabana Producer DENTSU INC. Nao Ihara Producer DENTSU INC. Shigeki Oi Adviser DENTSU INC. Masanao Nakano Adviser DENTSU INC. Atsushi Itaya Adviser DENTSU INC. Yoshiyuki Kitazawa Adviser DENTSU INC. Masanori Araki Adviser DENTSU INC. Maki Tonobori Adviser DENTSU INC. Madoka Yagi Adviser DENTSU INC. Hiroki Gedo Chief Producer DENTSU LIVE INC. Shotaro Tsuruoka Producer DENTSU LIVE INC. Iku Miura Producer DENTSU LIVE INC. Munehisa Matsunaga Props Director DENTSU LIVE INC. Syun Aoki Floor chief Director DENTSU LIVE INC. Shinya Harada Floor chief Director DENTSU LIVE INC. Hideaki Suzuki Floor chief Director DENTSU LIVE INC. Ryo Nagasawa Chief Producer DENTSU TEC INC. Ayako Hiramoto Producer DENTSU TEC INC. Yuji Yoshida Producer DENTSU TEC INC. Maho Takada Producer DENTSU TEC INC. Masafumi Fujioka Producer DENTSU CREATIVE X INC. Ryotaro Omori Production Manager DENTSU CREATIVE X INC. Hidemi Saito Production Manager DENTSU CREATIVE X INC. Akira Segawa Production Manager DENTSU CREATIVE X INC. Kohei Suzuki Production Manager DENTSU CREATIVE X INC. Mitsuo Tokunaga Production Manager DENTSU CREATIVE X INC. Wataru Kitamoto Production Manager DENTSU CREATIVE X INC. Yasuhiko Nishimura Technical Director DENTSU CREATIVE X INC. Kazuaki Seki Director koe inc. Shuto Hashiura Director DENTSU CREATIVE X INC. Yuta Echigo Cameraman STURGEON Ryo Ichikawa Cameraman koe inc. Takayuki shida Cameraman Freelance Hiroyuki Yabe Cameraman Freelance Kenichi Murase Cameraman Freelance Yusuke Oki Cameraman Freelance Tetsuya Kogure Cameraman Freelance Ken Katsuno Cameraman FINDERS Kei Fujita Cameraman Freelance Takahiro Nagumo Camera Assistant Freelance Kota Watanuki Camera Assistant Freelance Erika Shimizu Camera Assistant Freelance Shinsaku Kamimura Camera Assistant Freelance Soma Hirao Camera Assistant Freelance Yasuaki Fujinami Camera Assistant Freelance Hiroshi Matsumura Camera Assistant Freelance Sho Sato Camera Assistant Progressive Yukimasa Nagashima Camera Assistant Freelance Naoya Suzuki Making Cameraman Freelance Kengo Kawatsura Making Cameraman Freelance Kaita Otome Making Cameraman Freelance Taito Oyama DIT Progressive Masaki Hashimoto DIT Progressive Kazuya Murakami DIT Assistant Progressive Daisuke Sugawara Offline editor Pointed corner Industries.LLC Sho Aiuchi Online editor McRAY Kiyoshi Shimomura Online editor Assistant McRAY Yuma Karasawa Colorist McRAY Ryosuke Taniguchi Music Producer Ongakushitsu Inc. Akihito Narita Sound Effects ONPa Hisashi Kumagaya Sound Designer Step Masami Uchida Sound Designer Step Osamu Kobayashi Mixer McRAY Yasunori Suzuki Mixer Assistant McRAY Kazuya Ogata Narration gosaydo Kanna Narration aksent Junko Nakamura General Manager DENTSU SPORTS PARTNERS INC. Ayumi Kurita Producer DENTSU SPORTS PARTNERS INC. Ayako Yano Producer DENTSU SPORTS PARTNERS INC. Sunyon Kan Director DENTSU SPORTS PARTNERS INC. Naoya Fujimura Producer DENTSU SPORTS PARTNERS INC. Sorachi Kasho Assistant Director DENTSU SPORTS PARTNERS INC. Maki Nakano Producer DENTSU SPORTS PARTNERS INC. Masanori Kobayashi Producer DENTSU SPORTS PARTNERS INC. Takahiko Kajima Producer P.I.C.S. Co., Ltd. Ryo Ikeda Producer P.I.C.S. Co., Ltd. Shuhei Harada Production Manager P.I.C.S. Co., Ltd. Nao Matsutake Production Manager P.I.C.S. Co., Ltd. Haruka Tanji Production Manager P.I.C.S. Co., Ltd. Kenta Koide Production Manager P.I.C.S. Co., Ltd. Miki Ogawa Cameraman triforce co.,ltd. Naohito Maeda Camera Assistant Freelance Tomoki Furukawa Camera Assistant KOKIHIFUMI Genki Ando Camera Assistant Freelance Shiho Miyazaki Camera Assistant Freelance Satoshi Igarashi DIT Freelance Tsunanobu Yamamoto DIT Assistant Chapters Film inc. Kazuhiko Takahashi DIT Assistant ENDLESS Fumihiko Kamemura Cameraman Logoscope Ltd. Yosuke Kumai Camera Assistant Freelance Akira Iio CG Producer 1inc. Kazuki Kuroiwa CG Director 1inc. Toshihiko Sakata CG Producer +Ring Yu Onishi CG Director +Ring Ryohei Takanashi Photographer acube Kazuaki Koyama Photographer acube Yu Suzuki Photographer acube Atsuhiro Shirahata Photographer Freelance Kazuyoshi Miyauchi Photographer Freelance Yu Inohara Photographer Freelance Nobuyuki Enishi Photographer Freelance Yuya Mizoguchi Photographer Freelance Shunsuke Imai Photographer Freelance Atsushi Hirano Photographer Freelance Takuya Tsugane Retocher amana digital imaging Shoichiro Minohara Designer ADBRAIN Inc. Nobuaki Kubota Designer ADBRAIN Inc. Akari Nagata Designer ADBRAIN Inc. Mitsuaki Kawashima Producer ADBRAIN Inc. Ryo Fukutani Producer AT Linkage Inc. Yuki Tsujimura Project Manager AT Linkage Inc. Tsukasa Ishii Technical Director AT Linkage Inc. Akane Yamamoto Project Manager AT Linkage Inc. Imao Kagawa Director JIMA Co.,Ltd. Tadashi Ooyagi Director YAGI PRO Co.,Ltd. Satomi Nara Time Keeper YAGI PRO Co.,Ltd. Kae Imura Time Keeper YAGI PRO Co.,Ltd. Junya Yoshimura Technical Coordinator HikariGraph, inc. Akira Kamikura System Engineer Upright Inc. Yusei Yamanaka System Engineer Freelance Masanori Obayashi Network Engineer Funaffect Inc. Masato Matsubara Graphics Designer IPIX Inc. Hajime Kayama EVS Operator Tisman Service Co., Ltd. Masakazu Shibasaki Technical Coordinator SKY Perfect Broadcasting Corporation Ayumi Tsuchiya Technical Coordinator SKY Perfect Broadcasting Corporation Youichi Kitamura Video Engineer SKY Perfect Broadcasting Corporation Hiroshi Gunji Video Engineer SKY Perfect Broadcasting Corporation Nariaki Maeda Video Engineer SKY Perfect Broadcasting Corporation Katsutaka Hirako Video Engineer SKY Perfect Broadcasting Corporation Kazuaki Ota Vision Video Operator International Creative Co., Ltd. Gou Funada Vision Video Operator International Creative Co., Ltd. Hiroaki Muramatsu Vision Video Operator International Creative Co., Ltd. Toshiaki Shimizu Technical Producer Chiyoda Video Co., Ltd. Hiroki Abe Technical Director Chiyoda Video Co., Ltd. Kouhei Matsuura Video Engineer Chiyoda Video Co., Ltd. Youhei Endo Video Switcher Operator Chiyoda Video Co., Ltd. Hitoshi Hatori Audio Engineer Chiyoda Video Co., Ltd. Shunsuke Saiki Comms Engineer MATSUDA TRADING CO.,LTD Masato Hayano Comms Engineer CAMing Co., Ltd. Manabu Nakamura RF Engineer Rikei Corporation Jin Nakamura Broadcast Director (LA) IKAROS Co., Ltd. Akihiro Ibe Technical Director (LA) TRI Link Vision Ltd. Co. Isamu Tajiri Technical Operator (LA) Tech-Knots Corporation Atsushi Watanabe Technical Coordinator (LA) NTV International Corporation Hirotaka Totsu Project Manager (Paris) AT Linkage Inc. Mitsuyasu Fukumoto Broadcast Director (Paris) FLOWER COMPANY INC. Takumi Ikeda Technical Director (Paris) Takumi Onkyo Junya Jitsukawa Technical Coordinator (Paris) Global Photo Associates, Inc. Hiroyuki Hori Technical Director PAN Co., Ltd. Akira Hayasaka Lead Programmer PAN Co., Ltd. Taesu Yuma Programmer PAN Co., Ltd. Ayumu Nagamatsu Programmer PAN Co., Ltd. Yuko Okuda Asistant PAN Co., Ltd. Toshiyuki Hashimoto Technical Producer aircord Osamu Iwasaki Technical Director aircord Keitaro Irisuna Design Engineer aircord Masaki Kubota Hardware Designer aircord Motoyo Ochiai Project Manager aircord Sana Yamaguchi Assistant (LA) aircord Akihito Igarashi Stage Manager(National Stadium) T2Creative Yuki Okumura Stage Assistant Manager(National Stadium) T2Creative Kenji Takashima Stage Manager(Paris) BARREL Inc. Ryo Kubouchi Stage Manager(LA) Q-nine Inc. Hiromichi Udono Production Manager SP RING TOKYO Kenji SENOO Production Director AROUND Fumio Hagiwara Visual System Engineer HIBINO Koji Maehata Visual System Engineer HIBINO Hisaya Osakabe Visual System[Handy Vision] Engineer Komaden Koji Amemiya Visual System[Handy Vision] Engineer Komaden Yusuke Nakagawa Visual System[Handy Vision] Engineer Komaden Masashi Takemiya Props Manager Shimizu Octo, Inc. Shunji Yamanaka Disign Engineer (Medal) LEADING EDGE DESIGN Mitsuru Muramatsu Disign Engineer (Medal) LEADING EDGE DESIGN Kyoko Akane Manager (Medal) LEADING EDGE DESIGN Shinya Abe Production Director(Medal) Seibidou Tomoaki Kaneshige Production Director(Medal strap/Number Cloth) Toppan Printing Daisuke Yamamoto Production Director(Medal strap/Number Cloth) Toppan Printing Grace Kawahara Producer (Paris Shoot) Mt.MELVIL Miki Murata Producer (Los Angeles Shoot) Mt.MELVIL Sandrine Schumacher Line Producer (Paris Shoot) Hexagon Films Anthony Saoudi Production Manager (Paris Shoot) Hexagon Films Ayumi Kitahara Producer (Los Angeles Shoot) Freelance Shingo Kinoshita Network R&D Director Nippon Telegraph and Telephone Corporation Souichirou Usui Network R&D Producer Nippon Telegraph and Telephone Corporation Satoshi Sakuma Network R&D Producer Nippon Telegraph and Telephone Corporation Tomoyuki Hayasaka Network R&D Producer Nippon Telegraph and Telephone Corporation Takashi Miyatake Network R&D Producer Nippon Telegraph and Telephone Corporation Yasutaka Saiga Network Marketing General Manager NTT Communications Taizo Oosumi Network Marketing General Manager NTT Communications Masaki Yonago Network Marketing Senior Manager NTT Communications Midori Umada Network Marketing Manager NTT Communications Hikaru Sakamoto Network Produce Senior Manager NTT Worldwide Telecommunications Mai Kijima Network Produce Manager NTT Worldwide Telecommunications Yusuke Imamura Network Produce Manager NTT Worldwide Telecommunications Hideaki Akabori Network System General Manager NTT Communications Michiko Ando Network System Engineer NTT Communications Hideo Yanagisawa Network System Engineer NTT Communications Takeshi Torigoe Network System Engineer NTT Communications Akira Ono MMT Engineer NTT TechnoCross Corporation Shinichiro Ueno MMT Engineer NTT TechnoCross Corporation Yuki Kobayashi MMT Engineer NTT TechnoCross Corporation Akira Kurosaka MMT Engineer NTT TechnoCross Corporation Yuma Mizutani MMT Engineer NTT TechnoCross Corporation Hisao Uose Network Planner Vision Bridge, LLC. Shingo Obara Adviser Japan Association of Athletics Federations Eichi Yoshizawa Adviser Japan Association of Athletics Federations Tatsunosuke Uruchida Adviser Japan Association of Athletics Federations Yume Ishida Adviser Japan Association of Athletics Federations Takahiro Watanabe Adviser Watataka Corporation Toshihito Mitsui Chairman Japan Para Athletics Tatsuru Ibusuki Adviser Japan Para Athletics Koki Shimoinaba Adviser Japan Para Athletics Tetsuya Koyama Adviser Japan Para Athletics Yasuhiro Harada Adviser Japan Para Athletics Katsuo Asada Adviser Japan Para Athletics Daiki Takano Adviser Japan Para Athletics Shunsuke Nambu Tracking System Engineer Qoncept Kenichi Hayashi Tracking System Director Qoncept
URL Link (optional): https://www.jpnsport.go.jp/Portals/0/ourstadium.onerace/