11: BRAND PURPOSE (Brand Activism)
ONE RACE - JAPAN SPORT COUNCIL
NEW NATIONAL STADIUM JAPAN
|Title of Entry:||ONE RACE|
|Brand:||JAPAN SPORT COUNCIL|
|Product/Service:||NEW NATIONAL STADIUM JAPAN|
|Client:||JAPAN SPORT COUNCIL|
|Entrant Company:||DENTSU INC.|
|Creative Agency:||DENTSU INC.|
|Duration of Entry:||02:01|
|Chief Creative Officer:||FOR FULL CREDITS LIST PLEASE SEE MAIN ENTRY DETAILS PAGE|
|Date of Release:||2019-12-21|
The new national stadium will serve as the main stadium for the 2020 Tokyo Olympics/Paralympics. For its opening event, we came to the conclusion that it should have a powerful significance towards society. We wanted to hold a race that embodies the influence of sports, which is to unite humanity as one.
By creating a new sporting competition that removes the invisible walls that existed in sports, we wanted to show the first step to a world in which people can live together regardless of race, gender, or disability. We thought that was the most meaningful message and experience for those who set foot on the new stadium for the first time.
On the day of the inauguration of the new national stadium, we presented a new experience realized by the power of sports to over 60,000 spectators and other Japanese audiences watching the event on television. We wanted to convey to them the message of significance to humanity through the power of sports along with this moving experience.
"ONE RACE": A new event that breaks barriers found in sports. Sports has always been divided. Abled to Disabled. Men to Women. ONE RACE is the first in history to break down these barriers, where athletes of different events form teams to compete against one another.
We created a universal baton for all athletes to use. ONE RACE expands beyond borders, connecting stadiums of 3 different nations online.
Top athletes from around the world gathered to support this concept. Athletes and para-athletes made teams and the very tops of the world confronted each other.
The sight at the stadium on that day was one, never seen before.
- Media Exposure: Television: 42, Newspaper: 65, Internet: 1917
- The stadium had 60,000 spectators. The race was broadcasted on national television with viewer ratings scoring over 10%.
Then, we built walls. Now, we break them.
We believe in a future, a world that celebrates this sport like all others.
|Full Credits:||Yuya Furukawa Executive Creative Director DENTSU INC.
Kaoru Sugano Creative Director DENTSU INC.
Kota Tohata Creative Director DENTSU INC.
Tetsuya Tsukamoto Art Director DENTSU INC.
Hirokazu Ueda Copywriter DENTSU INC.
Kana Koyama Copywriter DENTSU INC.
Kohei Ai Producer DENTSU INC.
Atsushi Otaki Creative Planner / Creative Technologist DENTSU INC.
Kyoko Yonezawa Creative Technologist DENTSU INC.
Eiji Akamatsu Producer DENTSU INC.
Kota Yabana Producer DENTSU INC.
Nao Ihara Producer DENTSU INC.
Shigeki Oi Adviser DENTSU INC.
Masanao Nakano Adviser DENTSU INC.
Atsushi Itaya Adviser DENTSU INC.
Yoshiyuki Kitazawa Adviser DENTSU INC.
Masanori Araki Adviser DENTSU INC.
Maki Tonobori Adviser DENTSU INC.
Madoka Yagi Adviser DENTSU INC.
Hiroki Gedo Chief Producer DENTSU LIVE INC.
Shotaro Tsuruoka Producer DENTSU LIVE INC.
Iku Miura Producer DENTSU LIVE INC.
Munehisa Matsunaga Props Director DENTSU LIVE INC.
Syun Aoki Floor chief Director DENTSU LIVE INC.
Shinya Harada Floor chief Director DENTSU LIVE INC.
Hideaki Suzuki Floor chief Director DENTSU LIVE INC.
Ryo Nagasawa Chief Producer DENTSU TEC INC.
Ayako Hiramoto Producer DENTSU TEC INC.
Yuji Yoshida Producer DENTSU TEC INC.
Maho Takada Producer DENTSU TEC INC.
Masafumi Fujioka Producer DENTSU CREATIVE X INC.
Ryotaro Omori Production Manager DENTSU CREATIVE X INC.
Hidemi Saito Production Manager DENTSU CREATIVE X INC.
Akira Segawa Production Manager DENTSU CREATIVE X INC.
Kohei Suzuki Production Manager DENTSU CREATIVE X INC.
Mitsuo Tokunaga Production Manager DENTSU CREATIVE X INC.
Wataru Kitamoto Production Manager DENTSU CREATIVE X INC.
Yasuhiko Nishimura Technical Director DENTSU CREATIVE X INC.
Kazuaki Seki Director koe inc.
Shuto Hashiura Director DENTSU CREATIVE X INC.
Yuta Echigo Cameraman STURGEON
Ryo Ichikawa Cameraman koe inc.
Takayuki shida Cameraman Freelance
Hiroyuki Yabe Cameraman Freelance
Kenichi Murase Cameraman Freelance
Yusuke Oki Cameraman Freelance
Tetsuya Kogure Cameraman Freelance
Ken Katsuno Cameraman FINDERS
Kei Fujita Cameraman Freelance
Takahiro Nagumo Camera Assistant Freelance
Kota Watanuki Camera Assistant Freelance
Erika Shimizu Camera Assistant Freelance
Shinsaku Kamimura Camera Assistant Freelance
Soma Hirao Camera Assistant Freelance
Yasuaki Fujinami Camera Assistant Freelance
Hiroshi Matsumura Camera Assistant Freelance
Sho Sato Camera Assistant Progressive
Yukimasa Nagashima Camera Assistant Freelance
Naoya Suzuki Making Cameraman Freelance
Kengo Kawatsura Making Cameraman Freelance
Kaita Otome Making Cameraman Freelance
Taito Oyama DIT Progressive
Masaki Hashimoto DIT Progressive
Kazuya Murakami DIT Assistant Progressive
Daisuke Sugawara Offline editor Pointed corner Industries.LLC
Sho Aiuchi Online editor McRAY
Kiyoshi Shimomura Online editor Assistant McRAY
Yuma Karasawa Colorist McRAY
Ryosuke Taniguchi Music Producer Ongakushitsu Inc.
Akihito Narita Sound Effects ONPa
Hisashi Kumagaya Sound Designer Step
Masami Uchida Sound Designer Step
Osamu Kobayashi Mixer McRAY
Yasunori Suzuki Mixer Assistant McRAY
Kazuya Ogata Narration gosaydo
Kanna Narration aksent
Junko Nakamura General Manager DENTSU SPORTS PARTNERS INC.
Ayumi Kurita Producer DENTSU SPORTS PARTNERS INC.
Ayako Yano Producer DENTSU SPORTS PARTNERS INC.
Sunyon Kan Director DENTSU SPORTS PARTNERS INC.
Naoya Fujimura Producer DENTSU SPORTS PARTNERS INC.
Sorachi Kasho Assistant Director DENTSU SPORTS PARTNERS INC.
Maki Nakano Producer DENTSU SPORTS PARTNERS INC.
Masanori Kobayashi Producer DENTSU SPORTS PARTNERS INC.
Takahiko Kajima Producer P.I.C.S. Co., Ltd.
Ryo Ikeda Producer P.I.C.S. Co., Ltd.
Shuhei Harada Production Manager P.I.C.S. Co., Ltd.
Nao Matsutake Production Manager P.I.C.S. Co., Ltd.
Haruka Tanji Production Manager P.I.C.S. Co., Ltd.
Kenta Koide Production Manager P.I.C.S. Co., Ltd.
Miki Ogawa Cameraman triforce co.,ltd.
Naohito Maeda Camera Assistant Freelance
Tomoki Furukawa Camera Assistant KOKIHIFUMI
Genki Ando Camera Assistant Freelance
Shiho Miyazaki Camera Assistant Freelance
Satoshi Igarashi DIT Freelance
Tsunanobu Yamamoto DIT Assistant Chapters Film inc.
Kazuhiko Takahashi DIT Assistant ENDLESS
Fumihiko Kamemura Cameraman Logoscope Ltd.
Yosuke Kumai Camera Assistant Freelance
Akira Iio CG Producer 1inc.
Kazuki Kuroiwa CG Director 1inc.
Toshihiko Sakata CG Producer +Ring
Yu Onishi CG Director +Ring
Ryohei Takanashi Photographer acube
Kazuaki Koyama Photographer acube
Yu Suzuki Photographer acube
Atsuhiro Shirahata Photographer Freelance
Kazuyoshi Miyauchi Photographer Freelance
Yu Inohara Photographer Freelance
Nobuyuki Enishi Photographer Freelance
Yuya Mizoguchi Photographer Freelance
Shunsuke Imai Photographer Freelance
Atsushi Hirano Photographer Freelance
Takuya Tsugane Retocher amana digital imaging
Shoichiro Minohara Designer ADBRAIN Inc.
Nobuaki Kubota Designer ADBRAIN Inc.
Akari Nagata Designer ADBRAIN Inc.
Mitsuaki Kawashima Producer ADBRAIN Inc.
Ryo Fukutani Producer AT Linkage Inc.
Yuki Tsujimura Project Manager AT Linkage Inc.
Tsukasa Ishii Technical Director AT Linkage Inc.
Akane Yamamoto Project Manager AT Linkage Inc.
Imao Kagawa Director JIMA Co.,Ltd.
Tadashi Ooyagi Director YAGI PRO Co.,Ltd.
Satomi Nara Time Keeper YAGI PRO Co.,Ltd.
Kae Imura Time Keeper YAGI PRO Co.,Ltd.
Junya Yoshimura Technical Coordinator HikariGraph, inc.
Akira Kamikura System Engineer Upright Inc.
Yusei Yamanaka System Engineer Freelance
Masanori Obayashi Network Engineer Funaffect Inc.
Masato Matsubara Graphics Designer IPIX Inc.
Hajime Kayama EVS Operator Tisman Service Co., Ltd.
Masakazu Shibasaki Technical Coordinator SKY Perfect Broadcasting Corporation
Ayumi Tsuchiya Technical Coordinator SKY Perfect Broadcasting Corporation
Youichi Kitamura Video Engineer SKY Perfect Broadcasting Corporation
Hiroshi Gunji Video Engineer SKY Perfect Broadcasting Corporation
Nariaki Maeda Video Engineer SKY Perfect Broadcasting Corporation
Katsutaka Hirako Video Engineer SKY Perfect Broadcasting Corporation
Kazuaki Ota Vision Video Operator International Creative Co., Ltd.
Gou Funada Vision Video Operator International Creative Co., Ltd.
Hiroaki Muramatsu Vision Video Operator International Creative Co., Ltd.
Toshiaki Shimizu Technical Producer Chiyoda Video Co., Ltd.
Hiroki Abe Technical Director Chiyoda Video Co., Ltd.
Kouhei Matsuura Video Engineer Chiyoda Video Co., Ltd.
Youhei Endo Video Switcher Operator Chiyoda Video Co., Ltd.
Hitoshi Hatori Audio Engineer Chiyoda Video Co., Ltd.
Shunsuke Saiki Comms Engineer MATSUDA TRADING CO.,LTD
Masato Hayano Comms Engineer CAMing Co., Ltd.
Manabu Nakamura RF Engineer Rikei Corporation
Jin Nakamura Broadcast Director (LA) IKAROS Co., Ltd.
Akihiro Ibe Technical Director (LA) TRI Link Vision Ltd. Co.
Isamu Tajiri Technical Operator (LA) Tech-Knots Corporation
Atsushi Watanabe Technical Coordinator (LA) NTV International Corporation
Hirotaka Totsu Project Manager (Paris) AT Linkage Inc.
Mitsuyasu Fukumoto Broadcast Director (Paris) FLOWER COMPANY INC.
Takumi Ikeda Technical Director (Paris) Takumi Onkyo
Junya Jitsukawa Technical Coordinator (Paris) Global Photo Associates, Inc.
Hiroyuki Hori Technical Director PAN Co., Ltd.
Akira Hayasaka Lead Programmer PAN Co., Ltd.
Taesu Yuma Programmer PAN Co., Ltd.
Ayumu Nagamatsu Programmer PAN Co., Ltd.
Yuko Okuda Asistant PAN Co., Ltd.
Toshiyuki Hashimoto Technical Producer aircord
Osamu Iwasaki Technical Director aircord
Keitaro Irisuna Design Engineer aircord
Masaki Kubota Hardware Designer aircord
Motoyo Ochiai Project Manager aircord
Sana Yamaguchi Assistant (LA) aircord
Akihito Igarashi Stage Manager(National Stadium) T2Creative
Yuki Okumura Stage Assistant Manager(National Stadium) T2Creative
Kenji Takashima Stage Manager(Paris) BARREL Inc.
Ryo Kubouchi Stage Manager(LA) Q-nine Inc.
Hiromichi Udono Production Manager SP RING TOKYO
Kenji SENOO Production Director AROUND
Fumio Hagiwara Visual System Engineer HIBINO
Koji Maehata Visual System Engineer HIBINO
Hisaya Osakabe Visual System[Handy Vision] Engineer Komaden
Koji Amemiya Visual System[Handy Vision] Engineer Komaden
Yusuke Nakagawa Visual System[Handy Vision] Engineer Komaden
Masashi Takemiya Props Manager Shimizu Octo, Inc.
Shunji Yamanaka Disign Engineer (Medal) LEADING EDGE DESIGN
Mitsuru Muramatsu Disign Engineer (Medal) LEADING EDGE DESIGN
Kyoko Akane Manager (Medal) LEADING EDGE DESIGN
Shinya Abe Production Director(Medal) Seibidou
Tomoaki Kaneshige Production Director(Medal strap/Number Cloth) Toppan Printing
Daisuke Yamamoto Production Director(Medal strap/Number Cloth) Toppan Printing
Grace Kawahara Producer (Paris Shoot) Mt.MELVIL
Miki Murata Producer (Los Angeles Shoot) Mt.MELVIL
Sandrine Schumacher Line Producer (Paris Shoot) Hexagon Films
Anthony Saoudi Production Manager (Paris Shoot) Hexagon Films
Ayumi Kitahara Producer (Los Angeles Shoot) Freelance
Shingo Kinoshita Network R&D Director Nippon Telegraph and Telephone Corporation
Souichirou Usui Network R&D Producer Nippon Telegraph and Telephone Corporation
Satoshi Sakuma Network R&D Producer Nippon Telegraph and Telephone Corporation
Tomoyuki Hayasaka Network R&D Producer Nippon Telegraph and Telephone Corporation
Takashi Miyatake Network R&D Producer Nippon Telegraph and Telephone Corporation
Yasutaka Saiga Network Marketing General Manager NTT Communications
Taizo Oosumi Network Marketing General Manager NTT Communications
Masaki Yonago Network Marketing Senior Manager NTT Communications
Midori Umada Network Marketing Manager NTT Communications
Hikaru Sakamoto Network Produce Senior Manager NTT Worldwide Telecommunications
Mai Kijima Network Produce Manager NTT Worldwide Telecommunications
Yusuke Imamura Network Produce Manager NTT Worldwide Telecommunications
Hideaki Akabori Network System General Manager NTT Communications
Michiko Ando Network System Engineer NTT Communications
Hideo Yanagisawa Network System Engineer NTT Communications
Takeshi Torigoe Network System Engineer NTT Communications
Akira Ono MMT Engineer NTT TechnoCross Corporation
Shinichiro Ueno MMT Engineer NTT TechnoCross Corporation
Yuki Kobayashi MMT Engineer NTT TechnoCross Corporation
Akira Kurosaka MMT Engineer NTT TechnoCross Corporation
Yuma Mizutani MMT Engineer NTT TechnoCross Corporation
Hisao Uose Network Planner Vision Bridge, LLC.
Shingo Obara Adviser Japan Association of Athletics Federations
Eichi Yoshizawa Adviser Japan Association of Athletics Federations
Tatsunosuke Uruchida Adviser Japan Association of Athletics Federations
Yume Ishida Adviser Japan Association of Athletics Federations
Takahiro Watanabe Adviser Watataka Corporation
Toshihito Mitsui Chairman Japan Para Athletics
Tatsuru Ibusuki Adviser Japan Para Athletics
Koki Shimoinaba Adviser Japan Para Athletics
Tetsuya Koyama Adviser Japan Para Athletics
Yasuhiro Harada Adviser Japan Para Athletics
Katsuo Asada Adviser Japan Para Athletics
Daiki Takano Adviser Japan Para Athletics
Shunsuke Nambu Tracking System Engineer Qoncept
Kenichi Hayashi Tracking System Director Qoncept
|URL Link (optional):||https://www.jpnsport.go.jp/Portals/0/ourstadium.onerace/|