18: CRAFT (Outstanding Art Direction (print))

This time is yours - Public Transport - Deutsche Bahn JPG
This time is yours - Public Transport - Deutsche Bahn JPG
This time is yours - Public Transport - Deutsche Bahn JPG
This time is yours - Public Transport - Deutsche Bahn JPG

This time is yours - Deutsche Bahn
Public Transport

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This time is yours - Deutsche Bahn - Public Transport

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Title of Entry: This time is yours
Brand: Deutsche Bahn
Product/Service: Public Transport
Client: Deutsche Bahn
Entrant Company: SERVICEPLAN GERMANY
Creative Agency: SERVICEPLAN GERMANY
Craft Leader(s): Christian Sommer
Creative Director: Kazuko Yokoe
Art Director: Patrick Seifert, Ian Guimaraes, Marko Wiese
Sector: 38279
Account Manager: Maximilian Brandl, Alina Kortwittenborg
Date of Release: 2020-01-30
Notes: Problem Busy schedules, always-on smartphones, being stuck in traffic - the signs of our modern society give us more and more the feeling that we no longer have enough time for ourselves. Idea With Deutsche Bahn (German Railway), provider of long- and short distance passenger transport in Germany, and largest railway operator in Europe, customers enjoy something that is more relevant than ever: time for themselves. In contrast to motorists who have to concentrate on the traffic ahead, Deutsche Bahn passengers have time they can use purposefully until they reach their destination. How? This is what we illustrate in our campaign "This time is yours". Solution We visualize the time that train passengers spend purposefully or relaxed, depending on their interests. The dynamic and smooth implementation creates the impression that time runs fast - if you have it all to yourself.
Other Credits: Alex Schill, Global Chief Creative Officer
Other Credits: Christian Sommer, Creative Managing Partner
Other Credits: Jan-Martin Hopf, Senior Art Director / Concept
Other Credits: Vladislaus Tyszkiewicz, Group Head Text
Other Credits: Matthias Harbeck, Creative Managing Partner
Other Credits: Fabio Lazzari, Director Design
Other Credits: Markus Koch, Managing Partner