18: CRAFT (Outstanding Art Direction (print))
This time is yours - Deutsche Bahn
|Title of Entry:||This time is yours|
|Entrant Company:||SERVICEPLAN GERMANY|
|Creative Agency:||SERVICEPLAN GERMANY|
|Craft Leader(s):||Christian Sommer|
|Role:||Creative Managing Partner|
|Creative Director:||Kazuko Yokoe|
|Art Director:||Patrick Seifert, Ian Guimaraes, Marko Wiese|
|Account Manager:||Maximilian Brandl, Alina Kortwittenborg|
|Date of Release:||2020-01-30|
Busy schedules, always-on smartphones, being stuck in traffic - the signs of our modern society give us more and more the feeling that we no longer have enough time for ourselves.
With Deutsche Bahn (German Railway), provider of long- and short distance passenger transport in Germany, and largest railway operator in Europe, customers enjoy something that is more relevant than ever: time for themselves. In contrast to motorists who have to concentrate on the traffic ahead, Deutsche Bahn passengers have time they can use purposefully until they reach their destination. How? This is what we illustrate in our campaign "This time is yours".
We visualize the time that train passengers spend purposefully or relaxed, depending on their interests. The dynamic and smooth implementation creates the impression that time runs fast - if you have it all to yourself.
|Other Credits:||Alex Schill, Global Chief Creative Officer|
|Other Credits:||Christian Sommer, Creative Managing Partner|
|Other Credits:||Jan-Martin Hopf, Senior Art Director / Concept|
|Other Credits:||Vladislaus Tyszkiewicz, Group Head Text|
|Other Credits:||Matthias Harbeck, Creative Managing Partner|
|Other Credits:||Fabio Lazzari, Director Design|
|Other Credits:||Markus Koch, Managing Partner|