3: PRINT, OOH (Print campaign (2-6 executions))

We hold a mirror up to this world. - DER SPIEGEL - DER SPIEGEL JPG
We hold a mirror up to this world. - DER SPIEGEL - DER SPIEGEL JPG
We hold a mirror up to this world. - DER SPIEGEL - DER SPIEGEL JPG
We hold a mirror up to this world. - DER SPIEGEL - DER SPIEGEL JPG
We hold a mirror up to this world. - DER SPIEGEL - DER SPIEGEL JPG
We hold a mirror up to this world. - DER SPIEGEL - DER SPIEGEL JPG
We hold a mirror up to this world. - DER SPIEGEL - DER SPIEGEL MP4 1m:56s

We hold a mirror up to this world. - DER SPIEGEL
DER SPIEGEL

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We hold a mirror up to this world. - DER SPIEGEL - DER SPIEGEL

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Title of Entry: We hold a mirror up to this world.
Brand: DER SPIEGEL
Product/Service: DER SPIEGEL
Client: DER SPIEGEL
Entrant Company: SERVICEPLAN GERMANY
Creative Agency: SERVICEPLAN GERMANY
Creative Director: Leif Johannsen, Patrick Matthiensen
Art Director: Sarah Mosbacher, Jonas Carstens-Juretzka, Stefanie Hilker
Copywriter: Nicolas Egeler, Max Seidler
Sector: 38273
Account Manager: Ann-Kathrin Frohloff, Lennard Bahr
Date of Release: 2020-01-08
Notes: Trump, the climate catastrophe, growing populism, the refugee crisis – today’s news is more chaotic than any TV show. Nobody knows what to believe anymore. In these times, DER SPIEGEL wanted to strengthen its role as THE German news brand offering reliability and orientation. The idea: A print campaign that stands up to the chaos of our times, highlights different perspectives and inspires people to reflect. The motto: ‘We hold a mirror up to this world’. A strong sentence which also contains a clever play on words: SPIEGEL means mirror in German. Editorial photos show the current events of today. Vertical mirroring splits the motifs into two halves and gives them a new context: because each theme has a second side to it that needs to be illuminated. The visually striking motifs invited to pause and reflect. In this way, our print campaign managed to give the observer a new view of things with each ad.
URL Link (optional): https://www.spiegel.de/der-neue-spiegel/
Other Credits: Alex Schill, Global Chief Creative Officer
Other Credits: Lars, Holling, Managing Director
Other Credits: Christoph Köhler, Managing Director, NEVEREST
Other Credits: Katrin Habermann, Producer, NEVEREST
Other Credits: Marc Hartmann, Editor
Other Credits: Susanne Nagel, Art Production
Other Credits: Jonas Ellerbrock, Florian Schmucker, Managing Director, POP Postproduction
Other Credits: Simon Heeger, Christian Vorländer, Ruben Norg, Composer, 2WEI
Other Credits: Fabian Cordsmeier, Producer, nhbNEXT