17: PRINT DESIGN
(Art Direction (any category))
Hidden Allergy - Novomed
Anti-allergy clinic
Bronze
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Title of Entry:
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Hidden Allergy |
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Brand:
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Novomed |
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Product/Service:
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Anti-allergy clinic |
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Client:
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Novomed |
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Entrant Company:
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Impact BBDO Dubai |
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Creative Agency:
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Impact BBDO Dubai |
| Creative Director: |
Logan Allanson |
| Art Director: |
Marcio Dotti |
| Designer: |
Jithesh Narayanan |
| Copywriter: |
Simone Milani, Jason Burayag |
| Chief Creative Officer: |
Paul Shearer |
| Sector: |
N/A |
| Account Executive: |
Rubina Ahmed |
| Date of Release: |
2020-02-01 |
| Photographer: |
Edmund Leong |
| Notes: |
In the region, allergies are most commonly linked to dust and pets. So we took those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely. We created a series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Centers so they could find out what they’re really allergic to. |
| Other Credits: |
Executive Creative Director: Ali Rez |
| Other Credits: |
Associate Creative Director: Ben Griffiths |
| Other Credits: |
Producer: Rebecca Ooi |
| Other Credits: |
Retoucher: Justin Chan, Lim Hui Jing |
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