3: PRINT, OOH (Print campaign (2-6 executions))

Hidden Allergy - Anti-allergy clinic - Novomed JPG
Hidden Allergy - Anti-allergy clinic - Novomed JPG
Hidden Allergy - Anti-allergy clinic - Novomed JPG
Hidden Allergy - Anti-allergy clinic - Novomed JPG

Hidden Allergy - Novomed
Anti-allergy clinic

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Hidden Allergy - Novomed - Anti-allergy clinic

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Title of Entry: Hidden Allergy
Brand: Novomed
Product/Service: Anti-allergy clinic
Client: Novomed
Entrant Company: Impact BBDO Dubai
Creative Agency: Impact BBDO Dubai
Creative Director: Logan Allanson
Art Director: Marcio Dotti
Designer: Jithesh Narayanan
Copywriter: Simone Milani, Jason Burayag
Chief Creative Officer: Paul Shearer
Sector: 45054
Account Executive: Rubina Ahmed
Date of Release: 2020-02-01
Photographer: Edmund Leong
Notes: In the region, allergies are most commonly linked to dust and pets. So we took those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely. We created a series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Centers so they could find out what they’re really allergic to.
Other Credits: Executive Creative Director: Ali Rez
Other Credits: Associate Creative Director: Ben Griffiths
Other Credits: Producer: Rebecca Ooi
Other Credits: Retoucher: Justin Chan, Lim Hui Jing