18: CRAFT (Craft Campaign (any media))

HackYourFuture - Behind The Source - A coding school for refugees - HackYourFuture JPG

HackYourFuture - Behind The Source - HackYourFuture
A coding school for refugees

HackYourFuture - Behind The Source - HackYourFuture - A coding school for refugees


Title of Entry: HackYourFuture - Behind The Source
Brand: HackYourFuture
Product/Service: A coding school for refugees
Client: HackYourFuture
Entrant Company: 72andSunny Amsterdam
Creative Agency: 72andSunny Amsterdam
Duration of Entry: 02:00
Judging URL: https://www.youtube.com/watch?v=1Zle5TtLrP4&feature=youtu.be
Live site URL: https://www.hackyourfuture.net/bts2020/?gclid=EAIaIQobChMIspGbj-fC6gIVmMx3Ch1_iAPHEAAYASAAEgJXN_D_BwE
Craft Leader(s): Laura Visco
Role: Deputy Executive Creative Director
Chief Creative Officer: Carlo Cavallone
Creative Director: Laura Visco
Art Director: Guillaume Roukhomovsky & Christian Bauer
Copywriter: KC Hong
Production Company: Hecho Studios
Producer: Julie Bourges
Date of Release: 2020-02-10
Notes: Between 2014 and 2015, tens of thousands of refugees came to the Netherlands, mainly fleeing war in Syria and Eritrea. Even though many of them were given residency permits, today they are still struggling to find work. HackYourFuture, a non-profit coding school for refugees, helps them to become web-developers through a 7-month program — empowering them by unlocking a career within big names of the tech industry. The ‘Behind the Source’ campaign by HackYourFuture aims to reframe the conversation around refugees, and tackles the many stigmas and prejudices that shadow their potential when it comes to applying for a job. It consists of seven portraits that have been hidden in the source code of the online homepages of companies, such as eBay and Accenture, where HackYourFuture graduates now work. All people have to do is go on these websites click ‘View Source’ to discover the portraits, hidden in the code, and read the exceptional journeys of those who went from refugees to employees. 24000+ visitors went behind the source, getting the initiative referenced by the UN Agency as best in class. 13 new companies contacted HackYourFuture to partner up, raising the number of graduates who found a job to 120.
Sound Studio: Stainless Sound
Sound Engineer: Nick Smith
Other Credits: Managing Director: Lauren Portelli
Other Credits: Senior Communications Strategist: Chad Muratev
Other Credits: Business Development / Brand Coordinator: Katie Longson
Other Credits: Director of Production: Stephanie Oakley
Other Credits: Business Affairs Manager: Julie Katsoula
Other Credits: Music Creative: Leonidas Diamantis
Other Credits: Designer: Matt Purcell
Other Credits: Senior Strategist: Felipe Souza
Other Credits: Partnership Manager: Federico Fusco
Other Credits: Managing Director HackYourFure: Wouter Kleijn
AwardsEngine Logo